Piwik PRO Launches New Pricing Model to Deliver Scalable Features and Maximum Value

by ExchangeWire PressBox on 5th Aug 2025 in News

Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy compliance. Beginning August 4, 2025, Core plan users will transition to the new Business plan, starting at €35 (£29.60) per month. The Enterprise plan has been divided into three tiers, offering different levels of flexibility, scalability, and support.

Nowadays, companies are increasingly prioritising trusted, ethical data collection with full visibility into the customer journey - all within seamless, integrated platforms. European providers are leading the way in delivering these types of solutions. According to a study by Piwik PRO, over 40% of organisations are considering moving away from U.S.-based marketing software. In response to this shift, all Business plan accounts will now be hosted on an EU-operated cloud based in Sweden.

A unified solution for maximum benefits

As a result of these changes, all Piwik PRO customers will be able to maximise the benefits of a unified solution that combines analytics, tag management, data activation, and a consent management platform (CMP) powered by Cookie Information. Transparent pricing enables companies to choose their path to growth and scale with confidence, leveraging a single data ecosystem rather than multiple standalone tools.

The integrated approach delivers significant advantages over fragmented solutions:

Cost Efficiency: Reduced total cost of ownership through unified platform management
Enhanced Data Collection: Ability to collect up to 4 times more session data using anonymous tracking
Streamlined Compliance: Built-in compliance with GDPR, LGPD, PIPEDA, and sector-specific requirements
Complete Visibility: Track performance from consent to conversion in a single dashboard
Future-Proof Architecture: European-hosted solutions designed around the highest privacy standards

Enhanced Business Plan: Maximum Value at Entry Level

The new Business plan, starting at just €35(£29.60) per month, represents the most powerful and cost-effective option on the market for smaller organizations transitioning to privacy-compliant analytics. The plan includes:

Four integrated modules: Analytics, Tag Manager, Customer Data Platform and Consent Management Platform
Up to 2 million monthly actions
25 months of data retention
EU-operated hosting in Sweden
Full compliance with GDPR, CCPA, LGPD and more
Transparent pricing with clear upper limits

The Enterprise Plan: Scalability and Flexibility for Complex Needs

The Expanded Enterprise plan, starting at €366 (£309.50) per month when billed annually, now offers three distinct tiers designed for different organizational maturity levels with more sophisticated analytics, data activation, and privacy needs:

Data Fundamentals – Ideal for privacy-conscious emerging organizations building their data foundation, supporting 1M to 100M monthly actions with enhanced compliance features.
Trusted Insights – Designed for growth-oriented organizations requiring advanced analytics, integration across channels, and broader data activation capabilities, supporting up to 500M monthly actions.
Secure Intelligence – Developed for highly regulated industries requiring maximum security, unlimited reporting capabilities, and private cloud hosting options.

Seamless Transition for Existing Customers

"In most cases, customers will pay the same or less than before while gaining access to significantly more capabilities," added Karsten Rendemann, CEO of Piwik PRO and Cookie Information. "The new plans are designed to deliver more value without increasing costs.

Users of the current free Core plan will maintain access to their accounts until December 2025, with individualised migration assistance offered to ensure a smooth transition to the new plan. Cookie Information CMP-only clients will be moved to the Business plan starting August 4, 2025, gaining access to analytics, tag management, and data activation features.

For organizations requiring only consent management, a dedicated single-module Cookie Banner plan starts at €19 (£16.54) per month, offering automatic cookie scans, banner customisation, and native Google Consent Mode v2 support.