AdPlayer.Pro Online Video Advertising Tech Company Releases Q2 2025 Results
by on 4th Sep 2025 in News
AdPlayer.Pro, a worldwide provider of SaaS video advertising technologies, has released its Q2 2025 results, highlighting newly-launched features and crucial functional improvements in the company’s signature products.
According to the announcement, one of the significant enhancements was the roll-out of new server-to-server integration capabilities in its flagship video ad server, specifically designed to enable the more streamlined Demand Tag configuration server-side, as well as the faster implementation of custom Endpoint URLs for publisher partner integrations.
As Natalie Romankina, CEO of AdPlayer.Pro noted, customer feedback following the release has been remarkably positive, emphasising a noticeable reduction in page latency and a more seamless campaign targeting setup.
The adoption of newly introduced S2S features in CTV-focused ad integrations has also enabled the AdPlayer.Pro business partners to improve video header bidding performance, delivering an average fill rate uplift of 12%, depending on campaign and market niche specifics.
Another crucial platform upgrade, introduced in Q2 2025, expands passback integration capabilities beyond the traditional post-ad context. Namely, the new "Pre-launch Passback" feature enables adding a passback for display prior to video player launch with the ad. This recently added functionality has already shown measurable impact, particularly on the InBanner ad performance, especially across programmatic campaigns.
From April to June 2025, the company also enhanced the mobile performance of its ad-enabled video player, ensuring the flawless delivery of video ads in highly dynamic in-app environments regardless of the integration type.
Additionally, toward the end of Q2 2025, AdPlayer.Pro introduced new customisation features within its white label solution, broadening the range of the offered branding opportunities.
According to Ms. Romankina, these ongoing improvements ensure the AdPlayer.Pro SaaS ad tech solutions seamlessly adapt to the continuously evolving video ad ecosystem, hence enabling the company’s partners to maximise video ad performance across platforms and achieve their desired revenue outcomes.
For more information about the AdPlayer.Pro video ad server capabilities, please visit https://adplayer.pro/enterprise or send an email to business@adplayer.pro.
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