MarkApp & Odeeo: Unlocking the Power of In-Game Audio Advertising
by on 12th Sep 2025 in News
MarkApp partners with Odeeo to bring in-game audio innovation into Pantheon, delivering immersive brand experiences across global mobile audiences
MarkApp, a global ad tech innovator, announced a new partnership with Odeeo, the leading in-game audio platform, to expand Pantheon’s supply channels across mobile display and digital audio. This collaboration introduces Odeeo’s proprietary SDK to MarkApp’s contextual exchange, enabling advertisers to connect with billions of players worldwide through immersive and non-interruptive in-game audio advertising.
Odeeo has redefined gaming monetisation by embedding brand messages seamlessly into gameplay, ensuring advertisers reach audiences at their most engaged moments while preserving user experience. By integrating Odeeo into Pantheon, MarkApp brings new depth to contextual programmatic, powered by its five AI agents that enhance bidstream enrichment, engagement prediction, cross-device attribution, creative intelligence, and IVT protection.
Sotiris Oikonomou, managing director at MarkApp, said: "Odeeo is pioneering the future of in-game audio, and by integrating their SDK into Pantheon we are unlocking an entirely new dimension of programmatic advertising. This partnership enables brands to connect through sound at scale, while developers and publishers benefit from sustainable revenue growth. Together, we are shaping the future of multi-sensory, context-driven advertising."
This collaboration underscores MarkApp’s mission to deliver smarter, multi-sensory ad experiences across CTV, mobile, and web. With Odeeo onboard, Pantheon expands its footprint as a contextual marketplace built for the post-cookie era.
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