The categories shortlist for the Wires 2025 is finally out. Who made the cut this year? 

It has been another year of fierce competition, as the industry battles new challenges and innovators forge new paths.

ExchangeWire’s The Wires Awards recognises the most innovative individuals and players in the ad tech space, with our categories spanning ad campaigns and strategy, data and solutions, AI, measurement, commerce, partnerships, and more.

For our judging panel, we’ve gathered a range of experts to represent the industry, including individuals from publishers, brands, agencies. Businesses include The Telegraph, Havas Media Network, Condé Nast, Warner Bros. Discovery, the7stars, Adidas, 4Sales, and The Coca-Cola Company,  among many others. 

We recently revealed the shortlists for our Ad Tech Personality of the Year and Ad Tech Rising Star awards. If you missed that, you can get up to date here. Stay tuned for more updates: we’ll be revealing a final shortlist soon, narrowing down the contenders. 

The award winners will be announced at The Wires 2025 ceremony this year, on 13 November at One Marylebone NW1. We look forward to seeing you there!