Pentaleap Inc., leader in retail media technology, today (8th October, 2025) announced major updates to its Campaign Manager, the company’s demand-side platform (DSP) that helps advertisers run full-funnel retail media campaigns with transparency and ease.

Since its launch last year, Pentaleap has evolved from an optimisation layer into a full retail media solution — spanning display, video, sponsored products, RTB demand connectors, and campaign manager.

"Pentaleap’s modular platform helps retailers get the best performance from any demand source, and direct-sold campaigns are a core source for many retailers," said Mark Burton, chief product officer, Pentaleap. "The evolved Campaign Manager offering gives everyone from Ad Ops power users to self-serve advertisers intuitive control over a full range of onsite formats. With cross-format campaigns, unified performance and powerful automations, retailers can offer standout campaigns directly through managed or self- service."

A leading US online retailer saw a 5% clickthrough rate by implementing Pentaleap’s relevancy-driven sponsored brand carousels through its Campaign Manager during Q2-Q3 2025.

What’s new in Campaign Manager

The latest feature release makes Campaign Manager more powerful and flexible than ever:

• Automated product-level bidding – Smarter results, less work.
• Real-time, contextual targeting – Up to 5× performance through relevance-driven targeting.
• Intuitive, sophisticated UI – Launch in minutes, scale to hundreds of SKUs.
• Ad groups and flights – Manage all formats under one roof, with budgets and creatives timed to retail moments.
• Bid modifiers – Extra muscle on the searches that matter most.
• Expert mode – Custom bids, location targeting, and bulk edits for precision control.
• New formats – HTML5, video, sponsored brand carousel, and display, unlocking premium budgets.

Campaign manager ensures retailers can scale revenue while advertisers gain efficiency

Retailers are under pressure to monetise inventory while maintaining advertiser trust. Traditional platforms can limit retailers’ control of supply and access to demand, limiting both revenue and performance potential. Pentaleap’s retail media platform is:

• Open – Supports direct selling through Campaign Manager, as well as integrations with demand connectors like Skai and Teads.
• Transparent – Full visibility into bids, budgets, and performance.
• Flexible – Available in both self-serve and managed models.

By combining automation with control, Campaign Manager ensures retailers can scale revenue while advertisers gain clarity and efficiency.

"We’re reducing complexity for advertisers, enabling activation across multiple retail environments alongside their existing upper-funnel campaigns. This is a major step in delivering full-funnel activation for brands,"  said Craig Hughes, EVP corporate & business development at Teads, as quoted previously. 

Pentaleap will continue expanding Campaign Manager with new optimisation goals, additional creative formats, and deeper integrations with demand partners.