Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace
by on 15th Oct 2025 in News
Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel conversion only strategies, Readpeak excels in the mid-funnel where customers are in the explorational and consideration phases of the purchase funnel - which is where Audible wanted to be.
But to date, no one has ever used an automated native solution not just to test, but to fuel genuine creative thinking. So this campaign set a new benchmark for what "premium" native can now look like.
Readpeak’s proprietary ground-breaking technology offered Audible a unique bespoke templating solution to create and change content in seconds enabling instant AB testing. Plugging directly into Audible’s existing site content to transform it into formats built to engage, the solution was relevant, brand-safe, and rooted in the client’s own storytelling. It flipped the normal model of "make an ad, then distribute it" into "use what you already have, instantly adapt it, and make it work harder." For this campaign there were 107 ad variations, 19 landing pages and 125 publishers involved, with a range of assets automated by the AI technology in minutes, creatives that would have taken weeks to build by hand.
Studies show that native can outperform display ads by up to 30% in raising top-of-mind awareness so the channel can also be harnessed as a primary driver for conversions, highlighting its versatility beyond awareness and consideration. Unlike other DSP’s, Readpeak’s automation seamlessly adapts every ad to each publisher’s look and feel - within seconds. Audible’s strategy was to harness this to run A/B testing, naturally integrating ads with the most suitable text, fonts, and image sizes, creating a harmonious flow.
Ads were generated within seconds, tested in real-time, and optimised based on performance-data, saving time and increasing the effectiveness of the campaigns by continually refining the content. Real-time performance signals were studied ensuring that budgets are automatically allocated to placements where they make the most sense and relevance scores were monitored based on contextual content.
The strategy focused on dynamic native ads (BB, MPU, DMPU, Native-ad-unit) and where traditional metrics fail to capture the full impact, this solution processed complex datasets providing insights into consumer behaviour, ad performance, and effectiveness.
This wasn’t about making ads faster. It was about changing the way a major brand thinks about creating and running native campaigns. Time is what everyone wants more of and for Audible this solution meant campaigns could launch faster, scale wider, and still feel premium.
Leveraging the popularity of well-known characters like Alan Partridge, French and Saunders, and Peter Dinklage to drive traffic, Readpeak generated 8 different executions (most native campaigns are limited to 1-2 rotated ad variations).
The campaign delivered 52.9m impressions and 81,365 click-throughs, exceeding all targets and there was an uplift across all aspects of the CINT Brand Lift Study:
+12.7% Ad recall
+17.2% Brand favourability
+11.5% Brand awareness
+7% Brand consideration
+8.4% Brand attributes
Sustainability was front of mind with an average CPC of £1.16 (lowest 9p) and with Readpeak, every campaign runs directly with publishers or their preferred SSPs — never via open exchanges.
This solution is genuine creative thinking, setting an exciting benchmark for what “premium” native can look like.
"I would confidently recommend Readpeak to anyone seeking premium native advertising solutions that deliver both scale and quality," - Asher Burrell, marketing, Audible.
"I have never seen all green KPIs. These are the level of results I would have dreamed of when I worked in advertising," - Sam Creedon-Gray, business development manager, CINT.
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