Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices.

myTV SUPER is Hong Kong’s leading OTT and connected TV platform, with 2.7 million monthly active users and strong reach across family households and high-income consumers. This audience scale and deep engagement make the platform a key channel for premium brand storytelling in the home viewing environment.

Through this partnership:

• Teads will become the exclusive reseller of the CTV Homescreen Canvas placement (video & display formats).
  
• Teads will also access in-stream video inventory on a non-exclusive basis, expanding opportunities for scalable premium media activation.
  

By integrating the homescreen - the very first touchpoint in the viewing journey — into Teads’ omnichannel platform, advertisers will be able to reach engaged, co-viewing audiences during high-attention moments inside the living room.

Representatives from both Teads and myTV SUPER shared their thoughts on the collaboration, highlighting the significance of this partnership for Hong Kong’s media and advertising landscape.

"This partnership with Teads will create synergies to connect premium brands to premium audiences. We look forward to delivering elevated value to both our audiences and advertisers through this collaboration," said Benjamin Li, controller (marketing & product development) at TVB & myTV SUPER

"At Teads, we see the Homescreen as one of the best opportunities to engage premium audiences with best-in-class creative executions. This exciting partnership combines Teads' creative capabilities with the power and scale of myTV Super, and provides exciting new opportunities to brands in Hong Kong," said Sam Pattison, managing director at Teads APAC

Simon Klein, SVP commercial strategy CTV at Teads, said: "Partnering with myTV SUPER, one of Asia’s most successful local OTT platforms with over ten million registered users, marks a major step in expanding Teads’ premium CTV footprint. By exclusively monetising their Homescreen inventory, we are bringing brands the ability to reach viewers at the most powerful entry point of the TV experience."

Teads

Outbrain Inc. (Nasdaq: OB) and Teads combined on February 3, 2025 and are operating under the new Teads brand. The new Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. W...

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