Thrad, the AI-native advertising infrastructure provider, has announced the launch of the USD$500,000 (£370,000) Thrad Monetisation Fund. The initiative aims to solve a critical bottleneck in the current market: the lack of scalable revenue models for conversational AI products. 

As AI adoption reaches record levels, many developers with chat-based interfaces face significant challenges in achieving sustainable yield. Thrad’s new fund provides a dual solution by offering direct financial support alongside the technical infrastructure required to deploy native, in-chat advertising. 

Bridging the gap between AI usage and revenue: Effective immediately, any company utilising a prompt-based or AI chat interface can apply to the fund. Selected partners will gain access to Thrad’s API and SDK tools, which allow for the seamless delivery of native ads within conversational flows. This infrastructure is designed to provide a high-performance alternative to traditional display advertising, which often fails to translate to the conversational era. 

"Thrad is committed to ensuring there is a vibrant, open, and independent AI ecosystem," says Andrea F. Tortella, CEO of Thrad. "Despite high growth, monetisation remains a challenge for companies with conversational interfaces. From today, these companies can use Thrad to monetise their products instantly. We believe that by making advertising the monetisation engine for AI, we can help build a more sustainable future for independent developers." 

Market impact and integration: The fund is specifically targeted at companies that have built high-engagement AI tools but lack a path to profitability. By integrating Thrad’s technology, these publishers can unlock new revenue streams without compromising user experience. Key features of the offering include: 

• Instant monetisation: A streamlined API and SDK setup for rapid deployment across chat interfaces. 

• Native ad formats: Advertising content that mirrors the conversational context, resulting in higher engagement and user retention. 

• Support for independence: Reducing the reliance on subscription paywalls to keep AI tools accessible to a global audience. 

How to apply: Thrad is currently accepting applications from AI startups and developers globally. The fund is looking for partners across all verticals that utilise text or voice-based interaction models. 

Interested companies can find more information and apply via the official link: https://www.thrad.ai/monetisationfund

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