goTom Strengthens Team With Key Hires in Commercial Development & Product Management
by on 12th Jan 2026 in News
goTom continues its strategic growth trajectory in 2026, investing in expertise, international expansion and product innovation to further consolidate its position as a leading European SaaS platform for digital ad sales management.
Today (12th January, 2025), the company welcomes three new team members: Yasin Korkmaz joins as senior account executive, Laurent Meuzard takes on the role of country director for France, and Megan Balschun strengthens the product team as product manager.
Yasin Korkmaz combines a background in business informatics with many years of ad tech experience across the DACH, Nordic, and Benelux regions. Most recently, Yasin worked as client director at Microsoft (Xandr), where he focused on strategic market development, scaling partnerships, and driving sustainable growth. At goTom, Yasin will apply his extensive industry expertise to advise clients, expand strategic client relationships, build new partnerships, and drive company growth.
As goTom expands its footprint across Europe, the company is establishing a dedicated presence in France. Laurent Meuzard is joining goTom to lead its French operations, a key priority market for the company. With decades of experience in media and digital – ranging from Canal+ and NRJ to nugg.ad (Zalando group), AudienceProject, and Adnami – Laurent brings deep expertise in the French ad tech ecosystem. Based in Paris, he will drive goTom’s presence in the region, helping publishers optimise their digital ad revenues and streamline workflows.
With Megan Balschun joining as product manager, goTom strengthens its product team through her expertise in UX/UI and digital experience design. During her time working for companies across Switzerland, Sweden, Italy, and Norway, she focused on designing intuitive, user-centred products that are visually appealing and aligned with the daily workflows of media sales and advertising teams. Bringing this experience to goTom, she will help shape the platform from the inside, enhancing usability, and improving the overall experience for all users.
"By investing in these strategic hires, we are strengthening the areas that matter most to our customers: deep ad tech expertise, international market presence, client support, and a future-proof platform that provides essential functionalities for digital media sales," says Alban Grossenbacher, CEO at goTom. "With this team in place, we can fully support our clients in Europe’s rapidly evolving, automated and agentic advertising landscape."
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