Invibes ouvre la voie à des alternatives de ciblage sans cookies
Invibes Advertising (Invibes), société technologique internationale spécialisée dans l’innovation publicitaire digitale, se tourne vers le futur sans cookies avec son API novatrice Invibes Handshake qui complète sa technologie d’emails hashés. Bien que Google ait une nouvelle fois reporté la suppression progressive [...]
Invibes Leads the Way in Cookieless Targeting Alternatives
Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution. Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]
Broadsign Acquires Netherlands-Based DOOH DSP OutMoove
Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [...]
Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
Content Ignite, the publisher-first advertising technology and monetisation platform, has unveiled its latest AI-powered solution, Dynamic Floors, helping global publishers to optimise ad revenue effectively. As a result of the increasingly complex programmatic environment, publishers are demanding more automated control and [...]
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