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  • Invibes ouvre la voie à des alternatives de ciblage sans cookies

    Invibes Advertising (Invibes), société technologique internationale spécialisée dans l’innovation publicitaire digitale, se tourne vers le futur sans cookies avec son API novatrice Invibes Handshake qui complète sa technologie d’emails hashés. Bien que Google ait une nouvelle fois reporté la suppression progressive [...]

  • Invibes Leads the Way in Cookieless Targeting Alternatives

    Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution.  Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]

  • Fusing Creativity, Insight and Innovation: The Wires 2024 

    Back for its eighth year, The Wires 2024 will celebrate the very best of the digital marketing industry. What are the judges looking forward to and what type of entries are sure to impress them?   The Wires celebrates the best of [...]

  • Ad Tech Is Not Big Tech    

    Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. Although the [...]

  • What to Expect at ATS Singapore 2024

    In just two months, ExchangeWire’s ATS Singapore will make its 13th splash around the Asia-Pacific.  ATS Singapore 2024 will bring together the best of APAC’s ad tech scene. We’ll be examining recent industry developments, shedding light on the upcoming challenges and [...]

  • PubMatic Expands its UK Northern Presence with the Appointment of Ben Loofe as Director of Advertiser Solutions

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 13th, 2024) announced the appointment of Benjamin Loofe as director, advertiser solutions, UK North. Based in Manchester, Loofe takes the helm as the primary [...]

  • Broadsign Acquires Netherlands-Based DOOH DSP OutMoove

    Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove.  The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [...]

  • VIOOH Listed One of the Best Places to Work 2024 by The Sunday Times

    VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has again been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row.  VIOOH has [...]

  • Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

    Adelaide, the leader in attention-based media quality measurement, is delighted to welcome Brendan Ripp to its board of advisors. Ripp is currently the CEO of Pushly and a former executive at Time Warner and The Walt Disney Company, with over [...]

  • Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation

    Content Ignite, the publisher-first advertising technology and monetisation platform, has unveiled its latest AI-powered solution, Dynamic Floors, helping global publishers to optimise ad revenue effectively. As a result of the increasingly complex programmatic environment, publishers are demanding more automated control and [...]