VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's [...]

VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's exchange strategy in [...]

Attribution is absolutely critical to the sustainability of the display market. It underpins everything we do in the industry. Implementing an attribution model that rewards all touch points en route to conversion is a difficult and costly process. [...]

ExchangeWire is hosting its first ATS conference in the APAC region. The half-day event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth [...]

ExchangeWire is hosting its first ATS conference in the APAC region. The event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth analysis and debate [...]

Agencies love eye candy - because their brand advertisers do. Nothing worst than having your brand advertising displayed alongside inferior and inappropriate content. Adnetik released a tool this month that allows advertisers the capability to value of the [...]

Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC exchange eco-system and how the region's advertisers, agencies and publishers are developing strategies to trade in the automated display marketplace. Can [...]

Last week Performics announced the launch of its ATD in France. Here Marco Bertozzi, Managing Director, EMEA at VivaKi Nerve Center, gives some overview on the announcement and how Performics' clients in France will benefit from the new buying [...]

The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]

The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]