It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended by over 190 C-level execs from the nascent exchange eco-system in Europe - providing a forum for debate and [...]

Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O'Kane, Editor-In-Chief of ExchangeWire speaks to [...]

GroupM announced today the launch of a new global audience buying unit, Xaxis. Xaxis will look to centralise WPP's core technology and trading expertise so that it can offer its advertising clients the ability to target specific audiences and [...]

Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of the UK's biggest display advertisers, how attribution is informing these buys, and dealing with the issue of bid inflation [...]

Julia Smith, Communications Director at Jemm Group, discusses the emergence of the Real Time Network and how this fits into the evolution of the ad network model. “Evolve or die”. That is the common statement made by the industry to ad [...]

It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview wit ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of [...]

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of MRM’s [...]

Germany is the biggest display market in Europe - one billion euro plus, and growing faster than the UK and France. As we all know now the German display space is complicated - but the opportunities remain large in the [...]

Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region You recently announced that you have launched across APAC region? How many countries are you now servicing in the [...]