In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [...]

In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [...]

Adludio, the global AI-powered platform that delivers interactive mobile advertising, today (November 16th, 2022) announces major enhancements to its technological capabilities which goes far beyond what is standard in the industry.  With an emphasis on Deep Learning running through the platform, [...]

This week: UK households cancel streaming subscriptions to cut costs, tech companies urge EU regulators to apply new laws to Google antitrust case... It's been a week of swings and roundabouts for ad tech; in the UK, Brits cancelled their subscriptions [...]

In today's ExchangeWire news digest: Google launches a UK version of its AI-interaction app; China hosts emergency meetings with semiconductor firms following US restrictions; and UK fintech app Flux shuts down.   Google’s app to interact with AI system trialled in UK Tech [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today (October 18th, 2022) unveiled Custom AI, a new targeting technology for brands. This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [...]

The RTB House group is expanding. Whitepress®, a Polish start-up that RTB House acquired in 2021, is announcing further growth of the group with the acquisition of Senuto - a company specialising in SEO, big data, analytics, and marketing. Founded nearly [...]

Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region, and how artificial intelligence can be used to effectively address market challenges. What are the main trends in programmatic [...]

Illuma, the British contextual AI specialist, has appointed a global client director to support its growing network of global brands and agencies. Rosa Almarza is an award-winning marketing and digital transformation expert who spent 13 years at Procter & Gamble, leading [...]