In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India to spend £5.24bn on ads; ANZ marketers slower to tap new tech; Asia consumer behaviour differs [...]

Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces. With its ad tech market among some of the world's most matured and [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads leaving bad taste among APAC consumers; IAB AU & Nielsen launch audience metrics; Dentsu makes two [...]

Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed by walled gardens in their local market. While marketers in the Asian economic powerhouse want to establish cohesive connections across [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China leads mobile ad growth; SPH invests in Australia's Brand New Media; Eyeota data powers Rocket Fuel; [...]

Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up. In regions such as the US and Europe, conversations about ad [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to drive new ad dollars; AU advertisers see gains from people-based marketing; Adskom eyes growth from [...]

Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption is typically rationed. It offers brands, advertisers, app developers, and publishers an effective way to reach, acquire, and retain mobile [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU ad spend climbs to AUD$5.9bn; Video ads more likely to move SEA viewers; Data Alliance eyes [...]

No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and to use the necessary tools to measure the returns on their investment. This is why Google's attempts at building a walled [...]