"Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform.  This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for [...]

Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, [...]

Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their groundbreaking alliance. This partnership aims to address major challenges faced by advertising stakeholders: accurately reaching the right audiences across all [...]

NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising.  This collaboration integrates NumberEight’s Affinity Audience solution into Carbonatix’s advanced audio ecosystem—powering both web-based text-to-speech (TTS) [...]

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (March 18th, 2025) announced that its audience planning API has been integrated into Havas Media Network’s 'Panel to Activation,' a pioneering audience matching solution that [...]

Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [...]

NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent player in gaming, aimed at redefining audience curation within the gaming sector.  This collaboration utilises NumberEight’s advanced demographic solutions to curate iion's [...]

Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they can help brands speak directly to consumers… We all know what it’s like when we receive a poorly-timed ad: an eye-roll [...]

ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into its Audience Monetisation System (AMS) platform. This strategic expansion enables publishers to [...]