Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...]

Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...]

Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...]

Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...]

Jessica Saunders, VP global partner success and operations, joins us to discuss DOOH, CTV, and the continuity challenge for marketing in the AI era..

Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union. With [...]

Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation. Built using Nano’s established intent targeting as the foundation, NanoQ combines custom-built audience segments with tailored recommendations [...]

Got a burning question for the ExchangeWire team? Drop your questions over to us and we'll answer in a monthly mailbag special...

Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...]

Today, (27th January, 2026) Azerion, a leading European digital advertising platform, announces the integration of Global Data Resources (GDR) into its Hawk DSP, strengthening its audience targeting capabilities with one of the industry’s most advanced geo-demographic datasets. This partnership enables Azerion [...]