Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), today (7th October, 2025) announced the expansion of Index Marketplaces with the launch of its Data Vendor Ecosystem, a growing portfolio of high-quality data providers whose audience [...]

Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides [...]

PrimeAudience, the global custom audience provider, announces its partnership with Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), to deliver more efficient media buying through premium, privacy-conscious channels.  By launching a marketplace on Index Exchange, PrimeAudience will [...]

Octave, the premium, data-fuelled audio and video monetisation platform for the UK's advertisers, has partnered with Covatic to supercharge a major UK charity’s flagship fundraising event retargeting campaign.  By leveraging Covatic's newly launched Audience Retargeting solution, the partnership delivered highly targeted [...]

FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will [...]

Advertisers can now connect with audiences more precisely and privately than ever before. AdLarge, a leader in audio advertising, and its female-first content platform, the fwd. network, have partnered with NumberEight, a privacy-first audience intelligence company, to deliver scalable, performance-driven [...]

In this article, Hilary Goldsmith, chief customer officer at Nexxen, outlines the evolution of targeting models and how this is culminating in greater adaptability and performance. Audience planning has long relied on segmentation. It’s how we bring structure to the chaos [...]

Britain’s summer of sport is generating a surge of readership for UK media outlets, according to data from Taboola, with TV and digital audience figures for major events also breaking previous records. Wimbledon netted the top spot as this summer’s most [...]

Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV has announced the renewal and expansion of its long-term strategic partnership with VIDAA, the world’s fastest-growing connected TV (CTV) platform powering tens of [...]

Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms. [...]