digitalAudience today (13th January, 2026) announced the acquisition of Rayn.io, an AI-native audience intelligence platform recognised on the AI LUMAscape by LUMA Partners. The acquisition strengthens digitalAudience’s data and identity infrastructure and supports its long-term strategy to deliver privacy-safe audience [...]

Shirley Marschall looks at ad frequency, quality and why advertising strategies need to recreate the magic moment a dog hears a fridge door...

Clinch, the agentic AI platform for omnichannel content orchestration, today (18th December, 2025) announced the launch of a new predictive creative scoring suite within its Flight Control platform. Powered by AI, the Predict IQ Scores™ enable advertisers to understand how [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (9th December, 2025) announced the launch of Nexxen Sports, a new suite of solutions that combines premium, live sports content with data-driven audience insights, [...]

Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. Following the success of this activation, they have returned to expand [...]

Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices. myTV SUPER is Hong Kong’s leading OTT [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (16th October, 2025) announced it has licensed its automatic content recognition ("ACR") audience segments to Yahoo DSP.  Through this collaboration, Nexxen’s ACR audience segments will [...]

Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), today (7th October, 2025) announced the expansion of Index Marketplaces with the launch of its Data Vendor Ecosystem, a growing portfolio of high-quality data providers whose audience [...]

Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides [...]

PrimeAudience, the global custom audience provider, announces its partnership with Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), to deliver more efficient media buying through premium, privacy-conscious channels.  By launching a marketplace on Index Exchange, PrimeAudience will [...]