What better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry...

In today’s Digest, we cover Paramount’s late bid for Warner; Meta securing a series of AI content deals, and China’s open-source AI reaching 30% of global usage.

The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola. Over the past three months, articles about Strictly Come Dancing [...]

WheelsTV, a leading automotive video technology company, today (September 9th, 2025) announced a distribution agreement with industry-leading video solutions provider VideoElephant, whose vast content library features millions of premium rights-cleared videos. The collaboration marks a significant milestone in shaping the [...]

In today’s Digest, we cover ITV and Disney’s new content-sharing deal, Meta’s GDPR violation ruling in Germany, and the EU’s progress on its AI code of practice.

Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media…

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. A new approach to digital advertising innovation is here.  From [...]

Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...]

This week spotlighted the growing tension between innovation and accountability in the tech ecosystem. In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s collaboration with Jony Ive to create AI devices, the UK ad industry’s return [...]

This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers and regulators intensified their efforts in the industry. In today’s MadTech Daily, we cover Tripledot’s acquisition of AppLovin’s mobile gaming unit, Apple’s AI search shaking [...]