PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 1st, 2025) announced a partnership with Overtone, a contextual intelligence partner redefining digital relevance for brands from a human perspective. The partnership sets a new [...]

MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [...]

Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz will oversee the company’s operational transformation to support its rapid growth and further enhance its international footprint across 16 markets. [...]

We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see over the coming [...]

Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader [...]

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that brands relying on outdated keyword blocklists are missing out on nearly half of all Super Bowl-related content due to overblocking [...]

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with [...]

In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as [...]

GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings — GumGum Contextual, GumGum Attention, and [...]

Teads, the global media platform, today (November 5th, 2024) introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — [...]