AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha ampliado su gama de formatos publicitarios de vídeo con Vídeo Intersticial 2.0, una opción orientada al rendimiento. Según el comunicado de la empresa, este formato de vídeo intersticial, que [...]

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s announcement, the full-screen, fully closable upon viewer action, Interstitial video format can deliver maximum [...]

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, [...]

TapNation, the mobile game publisher behind Thief Puzzle and Wordling, has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable [...]

Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [...]

Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced today (11th June, 2025) the support of Amazon Sponsored Ads. Building on Clinch’s existing global certification with Amazon DSP, advertisers can now seamlessly manage creative [...]

FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user experience and derail engagement.  With over 50 million installs and a deeply loyal [...]

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform.  This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for [...]

GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and advertising budgets follow, one aspect of the viewer experience isn’t [...]