Dutch Response to Cookie Regulation Netherlands Unprepared in the Wake of "Fast" Cookiewet Implementation Webwereld.nl by: Andreas Udo de Haes Despite years of wrangling and preparation, almost no Dutch site meets cookiewet (cookie regulation) guidelines since they were put into effect. As of last [...]

The ePrivacy directive threatens to rain on digital media's revenue parade. The recent announcement from Microsoft about shipping its new browser with DNT defaulted to being ON is another by-product of this privacy lunacy. Presuming for a second that ALL third [...]

The EU e-Privacy directive highlights the need for site owners to take control of how data is collected and handled on their sites. BrightTag chief executive Mike Sands discusses why sites should take control of data collection, and how such [...]

Microsoft Advertising Selects Adform for Rich Media Solutions Display marketing specialists Adform announced last week its global appointment by Microsoft Advertising to offer brand marketers and media agencies a full service of rich media solutions to optimise their display marketing campaigns. [...]

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage's [...]

Well we finally passed the date of the ICO amnesty. And no arrests so far. In fact the new "implied consent" interpretation makes the cookie apocalypse soothsayers look a little foolish. The UK looks good for now - but the [...]

Videology Announces Integration with eXelate Videology—an online video advertising platform and solutions provider—announced this week that its technology now allows server-to-server communication with eXelate—a data and analytics engine powering digital marketing decisions. This is the first integration of its kind between [...]

The amnesty is up. And we must comply. But we don't need a hard opt-in, or a soft opt-in. Instead any UK-based site only requires implied consent. What does that mean? After a year of fretting over whether or not [...]

Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]

Adobe Partners with Evidon for Privacy Solutions Evidon announced this week their new partnership with Adobe. The integration will enable Adobe clients to access Evidon’s privacy controls directly though Adobe TagManager, and help them comply with global privacy regulations across all [...]