It's probably the last thing you want to be seeing on your first week back: namely, another prediction list for 2012. But given that 99.5% of these lists have been overwhelmingly US-centric, it's useful to have some European perspective. [...]
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]
Q1: What trends are we seeing in the SE Asian mobile market?
The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending [...]
Season's greetings, listeners. Today TraderTalk looks at the 2011 year in full - with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech's growing [...]
Hi-Media and Weborama announced this morning that they are merging their business units in the UK. Mathieu will now head the new operation for the UK market. Here he discusses the particulars of the deal and whether or [...]
Yet another video from the recent ATS London event. This time we have Jason Kelly, Chief Revenue Officer at Admeld, speaking to Anthony Rhind, co-CEO at Havas Digital about the evolving data-driven media buying landscape and the agency strategy. [...]
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how [...]
If you were expecting some concrete guidelines from any of the myriad of European government privacy agencies, such as the ICO, on a) how not to be taken to court for contravening the new EU directive and b) how not [...]
Here are some of the highlights from the "Whither The Media Plan?" and Publisher panels from the recent ATS London. The first panel, ably moderated by Microsoft's Zuzanna Gierlinska, focused around the media plan and whether or not it [...]
Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion Media Group in a strong position globally to provide branding, direct response and video solutions. Littlejohn also provides [...]
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