This week, Shirley’s column looks at the digital world’s obsession with speed, and how time became the internet's most aggressively optimised metric...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...]

AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...]

AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...]

digitalAudience, the European platform for privacy-safe data collaboration and audience activation, today (27th January, 2026) announced a strategic partnership with Spotzi, a global AI-driven location intelligence and out-of-home (OOH) technology provider. The partnership enables advertisers to activate and retarget OOH-exposed audiences [...]

IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a European digital advertising ecosystem that is growing in scale and sophistication, while continuing to face structural and operational challenges. Building on more than a [...]

Taboola, announced a new partnership with LG Ad Solutions  on 4th December, 2025 to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes. Advertisers are investing in TV because it delivers unmatched reach and impact—and [...]

VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution. Key findings from VideoElephant’s data—capturing usage across major clients including MSN, Gannett, News Corp Australia, and [...]

This week, AI faces lawsuits and security challenges as streaming giants chase billion-dollar milestones and media power plays reshape the screen. In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of [...]

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership [...]