VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution. Key findings from VideoElephant’s data—capturing usage across major clients including MSN, Gannett, News Corp Australia, and [...]

This week, AI faces lawsuits and security challenges as streaming giants chase billion-dollar milestones and media power plays reshape the screen. In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of [...]

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership [...]

Overwolf, the all-in-one platform that empowers brands and advertisers to reach more than 113 million gamers each month, today announced the expansion of its global Brand Partnerships team with the addition of three senior leaders, including Annie Por as Director [...]

In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

In today’s Digest, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.

Piwik PRO, a privacy-first analytics platform provider, has opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa (MENA). This launch enhances the company’s global hosting network, which [...]

In today’s Digest, we discuss Google’s soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos. Google’s Emissions Surge 51% as AI Power Use Grows Google’s carbon footprint has surged [...]

GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per [...]

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s [...]