Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership [...]

Overwolf, the all-in-one platform that empowers brands and advertisers to reach more than 113 million gamers each month, today announced the expansion of its global Brand Partnerships team with the addition of three senior leaders, including Annie Por as Director [...]

In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

In today’s Digest, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.

Piwik PRO, a privacy-first analytics platform provider, has opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa (MENA). This launch enhances the company’s global hosting network, which [...]

In today’s Digest, we discuss Google’s soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos. Google’s Emissions Surge 51% as AI Power Use Grows Google’s carbon footprint has surged [...]

GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per [...]

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s [...]

Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key positions to support its acceleration in France and internationally.  These strategic appointments underscore the Group's commitment to unlocking the full  potential [...]

Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane Allard à des postes clés pour accompagner son accélération en France et à l’international.  Ces nominations s’inscrivent dans la volonté du [...]