• AdTonos & NumberEight Announce Cross-Media Audio-First Partnership

    Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising. The world of digital advertising is going through an audio renaissance. The [...]

  • Amobee Attains IAB UK Gold Standard 2.0 Certification & TAG Brand Safety Certified Seal

    Amobee, a global leader in advertising technology that unifies audiences across TV, digital, and social, continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG (Trustworthy Accountability Group) Brand [...]

  • Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics

    Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]

  • Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

    Sojern, a digital marketing platform built for travel marketers, and Oaky, a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world drive direct bookings. “Sojern is committed to helping our clients not only [...]

  • Xandr & Scibids Partner to Bring Customisable, Independent AI to Paid Digital Media Buyers

    Xandr, and Scibids, the global leader in artificial intelligence for digital marketing, today announced a strategic alliance that seamlessly and automatically deploys Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit. The result is a frictionless experience for [...]

  • Making Science Places 2021 Gross Accounting Margin at €108.2M Post International Expansion

    Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital transformation, has presented its financial results for the 2021 financial year. The consultancy has achieved a record turnover, reaching €108.2m (£90.2m), 87.7% more than the previous year. Additionally, gross [...]

  • Crimtan are Certified Gold Standard 2.0 by the IAB

    Global lifecycle marketing experts, Crimtan, are delighted to announce that they have been certified Gold Standard 2.0 by the IAB (Internet Advertising Bureau UK). Gold Standard 2.0 introduces more rigorous criteria, requiring certified companies to implement IAB Europe’s Transparency & Consent [...]

  • The Future of Measurement: Q&A with Eoin O'Neill, Chief Technical Officer, Tug

    In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these.   How do you see digital marketing measurement changing in [...]

  • Fifty Appoints Simon Eaton as Managing Director

    Simon Eaton has been appointed managing director at Fifty Technology after serving as the company’s UK commercial director since 2020.  Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help [...]

  • Taboola Awarded IAB UK Gold Standard 2.0 Certification

    Taboola, a global leader in powering recommendations for the open web, has been awarded the Gold Standard 2.0 Certification by the IAB UK, the United Kingdom’s industry body for digital advertising. By achieving this certification, the IAB has verified Taboola, through [...]