German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of real-time advertising, but separate studies show engagement rates among online audiencesthere are well above the European average, and the tide [...]

The Ad Trader Conference is now only a few weeks away (April 08 in Berlin). The agenda is now live on the event website. This year we are taking a look at the emerging programmatic video market in Germany, as [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1.Digital boom eases revenue-dip for RTL Germany-based, pan-European broadcaster RTL this week announced that digital revenues jumped 26% in the year to 31 December, 2013, to hit €236 [...]

When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin most panels had seven-to-eight people talking up their programmatic buying and selling strategies. That's a lot of noise to have [...]

Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the (legitimate) reasons holding it back. Yahoo is the latest Silicon [...]

This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is proving an increasingly popular method for brands to reach consumers in the ‘mobile first’ markets of Asia and Latin America. Millennial [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Does Facebook’s Colossal WhatsApp Valuation Undermine Mobile Advertising As A Model? For all shades of the digital industry there was only really one story in town this [...]

With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is crucial to any ad-funded business. However, as the digital economy enters the ‘post-PC era’ in full thrust, ad spend on the [...]

Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard against 'bot traffic' and 'click fraud' - issues that are rife in the digital advertising industry. YouTube announced recently that it [...]

Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap the rewards of programmatic-buying, and tackles rampant inertia over click fraud, plus the lurking threats to the agency model status [...]