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  • AOL Aims To Clear Up The ‘Chaos’ Of Ad Tech With One Platform

    Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad tech its mission with the unveiling of AOL Platforms – essentially a rebrand of AOL Networks – plus the launch [...]

  • The Rise Of Multi-Screen, And Why ‘Last-Click’ Has To Go

    The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted advertisers to transition towards a more holistic model of campaign optimisation, and addressing how they attribute their media spend. The [...]

  • As The Media Plan Is Whittled Down, Budget Will Flow To The Data-Driven Bidders

    There has been an unusual amount of jobs advertised of late for client-direct positions across the European market. It would seem the much anticipated budget squeeze is starting to happen at the trading desk level, and third party optimisers [...]

  • ExchangeWire Weekly European Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week the potential implications for Yahoo in the Alibaba IPO, Facebook's potential 'friend conflicts' and declining popularity, plus consolidation in the ad tech sector with IgnitionOne [...]

  • Why Machines Can’t Totally Replace Humanity

    Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about the missing Malaysian aircraft to explain that while technology and data may drive efficiency and sophisticated targeting, human sensitivity remains [...]

  • German Media Players Primed For Automated Push

    German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of real-time advertising, but separate studies show engagement rates among online audiencesthere are well above the European average, and the tide [...]

  • German Programmatic View: Ad Trader Conference Agenda Now Live

    The Ad Trader Conference is now only a few weeks away (April 08 in Berlin). The agenda is now live on the event website. This year we are taking a look at the emerging programmatic video market in Germany, as [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1.Digital boom eases revenue-dip for RTL Germany-based, pan-European broadcaster RTL this week announced that digital revenues jumped 26% in the year to 31 December, 2013, to hit €236 [...]

  • Ad Trader Conference: What Is The Reality Of The German Programmatic Market?

    When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin most panels had seven-to-eight people talking up their programmatic buying and selling strategies. That's a lot of noise to have [...]

  • Is the future of data-driven advertising on smartphones a ‘native’ one?

    Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the (legitimate) reasons holding it back. Yahoo is the latest Silicon [...]