Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some of this growing mobile spend. We speak to Paul Gubbins, Head of Mobile EMEA, [...]

There's been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their mobile offerings. The most interesting of all these "acqui-hires" was the AD-X acquisition by Paris-based [...]

There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech fatigue" can be seen everywhere particularly among the industry trades. This week we were treated to a number of [...]

We witnessed a "gloves off" interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that the open source browser was a fractional mess and couldn't be reasoned with over the [...]

Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700 million last year, it outbid rivals to buy email marketing provider, Exact Target, for [...]

China is the rising star of global advertising spenders. With more than 500 million internet users, it is an expanding market that advertisers are clamouring to target in an effective way. In fact, JP Morgan predicts that China’s video advertising [...]

Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in [...]

The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were subjected to endless pieces on the reasons for the deal: Social. Mobile. Millennials. Native. Porn. [...]

You could argue that European VCs and early-stage investors are clueless about ad tech - and tech in general. You could say that, and you'd be right. A lot of companies continue to struggle to get risk-averse European investors to [...]

“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data are transferred and exchanged.” These comments were made in January 2012 and they introduced the [...]