Smaato Signs Up Thirty-Third Mobile Ad Network For Its Yield Optimisation Platform Despite the heart-stopping seven-hundred and fifty million dollar takeover of Admob by Google last week, there continues to be life in the mobile ad market. Yesterday, leading Mobile [...]

The latest and improved version of the DoubleClick Ad Exchange has been drawing some of Europe’s leading premium publishers to the new platform since it re-launched two months ago. Although still in its early days here in Europe, there [...]

Real Time Bidding is the hottest ticket in the exchange space at the minute. Buy-side and sell-side all have (or are getting) RTB functionality. The AdX and the RightMedia exchanges have it. Most of the DSPs have [...]

Helen Clifford-Jones is one of the most senior online sales execs in the UK, and is currently the Head of Digital Sales at RBI Digital. She took some time last week to speak to FarneyMedia about ad exchanges, ad [...]

Yahoo’s Right Media is taking itself upmarket in order to capture some of the agency spend coming onto the exchange marketplace. According to AdAge, it is now actively targeting large premium publishers to trade on its platform - and [...]

The EU passed a new law yesterday that will affect the continent's online publishers, agencies, ad networks and advertisers. It is demanding that all internet cookies being served to a user's machine must be approved first by that user. [...]

Publishers are still wary of the ad exchange model. The idea of selling their inventory at rock bottom CPM prices is keeping them away from the trading platforms. I’ve recently had some conversations with some senior publisher execs, [...]

OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each other's technologies to their customers. What does it mean? Is Microsoft exiting the ad server business? Is it looking [...]

In a recent piece for AdAge OpenX’s Tim Cadogen makes a strong case for more interoperability between the growing number of ad exchanges and inventory aggregators. He argues that efficiencies can be achieved by letting ad impressions flow [...]

MediaMath Roll Out Self-Service Trading Platform A number of key exchange companies have rolled out new platforms for the buy and sell side this week. On the buy-side MediaMath has introduced TerminalOne, a self-service platform that allows agencies to [...]