Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in the European market. It is in many ways a good fit for both companies, as Pubmatic and Improve Digital [...]

With so many ad exchange offerings available for media buyers, it can often be daunting trying to figure what works and what doesn’t. Exchanges offer an excellent platform for maximising the performance of client campaigns, but without knowledge of [...]

Invite Media, a Philadelphia and New York-based exchange startup, has rolled out its new cross-exchange bid management tool. Aimed at agencies and ad networks, Bid Manager allows users to buy ad impressions across multiple ad exchanges in real-time through [...]

Infectious Media is now a member of the RightMedia Exchange. The digital agency aims to maximize campaign performance for its clients by buying media across the market-leading ad exchange. London - Right Media (www.rightmedia.com), a Yahoo! company and creator of [...]

The ad exchange options became a little more interesting with the launch of the AdBidCentral futures marketplace for online advertising. Moving away from the remnant-heavy model of the RightMedia Exchange, AdbidCentral offers a fully transparent and open premium ad [...]

I attended Chinwag Live’s “Advertising Woes” last night in Soho, and it was well attended by various luminaries in the UK digital scene. There was a lot of interesting discussion about the state of online advertising and how shrinking [...]

In a recent blog on the state of the online ad industry, Chas Edwards, CRO of Federated Media, highlights the fundamental difference between display and graphical advertising. Edwards argues that “graphical advertising” has no context, and is invariably served up to [...]

OpenX, provider of the popular open source ad server, launched its OpenX Market this week. The OpenX ad server is used by more than 35,000 total publishers who serve ads across more than 150,000 websites. According to the company [...]