This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape. Today’s MadTech covers Meta’s Trial With Instagram, increased energy demands from AI datacentres, and price hikes by Chinese sellers on Amazon After a [...]

Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of diversity references from WPP's annual report. PayPal to Launch UK Ad Business in July  PayPal will be launching its ad business [...]

Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of a potential sale. Google to Acquire Cybersecurity Startup Wiz for $32bn  Google announced it will acquire cybersecurity startup Wiz for USD $32bn (£1.6bn) [...]

Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and objectives. Giles Goodwin (pictured below), CEO, Flite, speaks to ExchangeWire about how marketing shouldn't be viewed so parochially as branding [...]

Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up with this pace; but how can they maintain the level of expertise required? Antti Pasila (pictured below), CCO and founder, [...]

Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox's strict processes and [...]

Marc Lomas is the Commercial Director of Cadreon Australia, here he talks about the recent launch of the Cadreon Video Marketplace and how the demand for online video is growing rapidly from both consumers and advertisers in the Australian market. [...]

Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market. Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What does [...]

Peer39 announced this morning a new partnership with the leading DSP in the APAC region, Brandscreen, to provide advertisers and agencies with page-level targeting. The offering is the first of its kind in the Asia Pacific market, and will give [...]

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of MRM’s [...]