After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022 Ever since the WSJ broke [...]

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation... Many will be chatting about the Scope3 “pivot” after its announcement today. But I see it as an evolution, [...]

As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation. Curation can be split into two parts - demand generation and activation, [...]

In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden. Another new ad [...]

In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PRM holds the key to unlocking these unprecedented opportunities. At the heart [...]

In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention. DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [...]

In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful commerce media business looks like. Uber announced this week that it is now “profitable”. Yes, after 13 years of huge investment [...]

In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current ad tech landscape. Curation is not a new concept in ad tech. Ever since Dr Boris Mouzykantskii developed it for WPP [...]

The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down the addressable web. Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in [...]