Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten (pictured below), head of international, Rubicon Project, certainly thinks it is. Here, Whitten talks to ExchangeWire about how we are much closer to a converged media landscape than we may think.
There is much talk of how programmatic has made online advertising more efficient and a great success for advertisers and publishers, which of course it has. But with the benefits of [...]
Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in which programmatic has irrevocably changed the way that online advertising is bought.
Now an established way of buying, programmatic has moved away from being a ‘strategy’ on a plan, to a way of doing business. Programmatic has not only changed the way thought-leading agencies trade media, it has disrupted the traditional linear planning process in three ways:Improving the quality and [...]
Hidetaka Fukata Discusses The Launch Of i-Effect, DAC's New Third-Party Ad Server In The Japanese Market
Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC’s new third-party ad server.
Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology?
Even though Third Party Ad-serving was introduced to Japan over a decade ago, Japanese Advertisers and Agencies have been reluctant to adopt it for a number of reasons, including the fact [...]
TagsAd Serverad techad-serving technologyAdvertiserAgencyAPACAudience Buyingcreative optimisationD.A. Consortium IncD.A.CDACDigital MarketingDisplayDSPDynamic Ad OptimisationExchange NewsgoogleHidetaka Fukatai-effectIponWebiPS-XjapanMarketOnemedia planningmediamindOnline Marketingonline media buyingpredictive modellingPublisherpublishersRich Mediathird party ad serving