Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

The Internet Advertising Bureau (IAB) UK have released results of a major consumer study to understand consumer perception of mobile advertising. In response to the results, IAB UK have assigned superhero personas to acceptable advertising formats in an attempt to help [...]