The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge. Leo Giel (pictured below), chief revenue officer, YouAppi, tells ExchangeWire that marketers should not ignore device [...]

ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how we make mobile work. Here, ExchangeWire recaps on the lively debate. Moderated by Ciaran O’Kane, CEO, ExchangeWire, the panel saw Alexandra [...]

It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this space? ExchangeWire speaks with Jess Beldner Maurer, business development director, Flashtalking, about the growing opportunities that exist in mobile and [...]

There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and [...]