In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media, shares with ExchangeWire a common frustration among the conference-going crowd, where an outsider’s attempts to simplify our industry solely leads to more confusion. He gives his views on how best to go about understanding our ecosystem instead.
It’s June 2016 and, seven years on, I still hear of people inserting the now ubiquitous LUMAscape into their presentations. I’ve been privy to many [...]
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The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing up against the increasing competition from larger agencies in an increasingly fragmented marketplace? ExchangeWire speak with Chris Le May (pictured below), managing director, EMEA and emerging markets, DataXu, who explains how mid-sized agencies are reinventing themselves with programmatic at their core.
In last month’s budget, the country’s ‘squeezed middle’ were treated to a £500 tax cut and were reversed out of [...]
Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured below), programmatic director, Guardian News & Media for his advice for buyers and sellers on finding their way through the programmatic ecosystem. Here are his key points:
When the Guardian first began experimenting with the programmatic sales channel in 2009, the technology promised automation, improved efficiencies, and a means to work more intelligently. It was meant to be clear, straightforward, and [...]