Latest Stories

• Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

  3 hours ago News

  

  Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s expanding its product suite to include LoyaltyPlay, a gaming reward [...]

• Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers

  3 hours ago News

  

  Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) we’re thrilled to announce the long-awaited release of [...]

• Pixalate Finds 286 US Mobile Apps Violating COPPA, Risking Privacy of 18m Children

  14 hours ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 State of Children’s Privacy on Mobile Apps Report, part of its COPPA Violation Risks in Mobile Apps series.  The report highlights app developers on [...]

• Half of High-Income Players Positive About Ads in Mobile Games

  15 hours ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia, titled Game On! The Key to Successful Mobile Game Advertising in [...]

• Digest: Google Gave Publishers Little Choice in Data Use for AI Search; Judge Presses Apple to Approve Fortnite

  16 hours ago News

  

  In today’s Digest, we discuss Google’s decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite’s return to the App Store, as well as Microsoft’s xAI [...]

• LoopMe Brings In-App Bidding Benefits to Mobile Publishers 

  1 day ago News

  

  LoopMe, the global leader in brand performance, today (May 20th, 2025) announced that its Chartboost in-app bidding capability is now available to publishers on AppLovin’s MAX platform, giving them more flexibility to optimise their monetisation strategies and adopt header bidding. [...]

• MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

  1 day ago News

  

  MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic partnership with NetCom TV, a premium virtual MVPD and FAST platform offering authenticated, high-income audiences and scalable connected TV ad inventory. This partnership enables [...]

• Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

  1 day ago News

  

  Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [...]

• Clinch Launches LinkedIn Ads Integration to Boost B2B Marketing

  1 day ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (May 20th, 2025) announced an integration of LinkedIn’s Marketing API. This new integration enables advertisers to seamlessly author and preview LinkedIn ads, sync campaigns, and [...]

• Agentic AI: Beyond the Buzzword

  2 days ago News

  

  Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And that’s exactly why leaders [...]