Latest Stories

• Digest: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to Follow Split

  6 days ago News

  

  In today’s Digest, we cover Google and Microsoft launching new AI features in search and browsing, Warner Bros Discovery revealing further details of its split, and Temu being accused of violating EU online safety law.

• Gaming’s Attention Goldmine: Has Ad Tech Finally Unlocked Level One?

  6 days ago News

  

  In this edition of her weekly column, Shirley Marschall fires up the joystick and mashes the d-pad, as she examines how the latest measurement framework from the IAB Tech Lab can help in-game programmatic catch up to rival channels. (From one [...]

• Contextual’s AI-Charged Comeback 

  7 days ago News

  

  How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem. The contextual advertising market was valued [...]

• Content Ignite & The Media Trust Partner to Enhance Ad Quality & Publisher Revenue

  7 days ago News

  

  Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security. This collaboration will provide publishers with enhanced [...]

• OpenX Drives Growth With New Buyer & Marketing Leaders

  7 days ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy Bohrer to senior vice president of buyer development and Amanda Forrester to senior vice president of marketing & communications, reinforcing the company’s commitment to [...]

• Azerion & Assembly DOOH Campaign Drives 81% Increase in Searches for Motorola

  7 days ago News

  

  A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand. The Q4 2024 campaign was executed in partnership with Assembly and Hawk, Azerion’s independent activation platform, to raise awareness and [...]

• Digest: Meta Suspends Political Ads in EU; UK Advertising Up 8% in Q1

  7 days ago News

  

  In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with [...]

• ExchangeWire Media Pulse Snapshot (H1 2025) - Publisher Monetisation

  1 week ago News

  

  In this Media Pulse H1 2025 snapshot, we look at the major issues and trends in publisher monetisation over the first half of this year...

• Digest: YouTube Drops Barb Subscription while Ad Revenue Nears $10bn; UK Puts Tech Giants’ Age Checks to the Test

  1 week ago News

  

  In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.

• Axeptio renforce sa présence européenne avecl’acquisition de CookieCode aux Pays-Bas

  2 weeks ago News

  

  Axeptio, acteur international de référence dans la gestion du consentement, annonce l’acquisition de CookieCode, solution néerlandaise reconnue pour son réseau d’agences partenaires en Europe du Nord. Cette opération stratégique marque une nouvelle étape dans la croissance internationale d’Axeptio, après l’ouverture [...]