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Majority Of Top Tier UK Publishers In Favour Of Using RTB To Sell Non-Premium Inventory
Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave publishers open to “cherry picking” DSPs and ad networks, who are only interested in buying slivers of juicy [...]
MediaBrokers Report On The Global Exchange Eco-System
DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]
The EDP Supervisor Insists On Default Privacy Settings In New Browsers; Behavioural Ads Actually Work Says US Study
» Most content available on European web sites is free to access. All this free information is invariably funded by ad revenue. This ad revenue comes mostly from contextual buys but over the past two-to-three years behavioural advertising [...]
Google Now Leveraging Its Cookie To Retarget For Adwords Buyers
Many in the space were wondering when Google would get around to offering retargeting. The DoubleClick cookie is the most ubiquitous on the web. You can keep Yahoo, Advertising.com and every other third-party pixel, the DoubleClick cookie is [...]
Richard Foster: We Are At The Learn Stage Of Understanding How We Achieve Better Returns From The Inventory We Put Into Exchanges
Do publishers fear change? Are they worried that automated platforms will commoditise their ad impressions? The “pork belly” mandate – namely, putting inventory through exchanges is prohibited for fear of commoditisation – has been zealously adhered to by [...]
AudienceScience Launches Its Audience Building Platform, As It Looks To Target European Agencies And Advertisers
Agencies and advertisers are now looking to do more audience buys. Top level executives at the big European agencies are actively pushing their organisations in that direction. Data is integral to the success of these audience buys, as [...]
Fox Audience Network In The Shop Window; Safari Still The Biggest Browser For Mobile Consumption In Europe
» Is Fox Audience Network on the market? A report yesterday in Techcrunch is suggesting that News Corp has put FAN in the shop window. It is the eight largest ad network in the US, and revenues range [...]
Mark Connolly, Adconion Commerical Director, Talks RTB, Ad Network Survival, And DSP Partnerships
Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too bloated? What effect will RTB have on the European display market? Mark Connolly, Commercial Director at Adconion [...]
Leveraging Data: Cookie Synching Explained In Detail
Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah, politics and cookies). So when you buy cookie data from domain A how do you actually get your server [...]
Martin Connolly On Adgenie Targeting, BT Granularity, And User Privacy
Direct response is impossible without some kind of targeting. Many of the big DR ad networks would find it very difficult to deliver for clients without some sort of re-targeting - most of the time based on cookie data. [...]
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