Latest Stories

• IPad App Ad Market Could Be Huge For Mobile Display; Another Key Reason Why Apple Acquired Quattro

  15 years ago News

  

  Apple finally unveiled its highly-anticipated tablet computer. They’re calling it the iPad, and it looks set to deliver Apple another blockbuster success. Apple has signed up a number of high-profile publishers, and its being touted in some quarters [...]

• US Advertisers Try To Ward Off Legislation By Introducing The Behavioural Targeting Icon

  15 years ago News

  In an attempt to head off legislation by US law-makers, the advertising industry has agreed to introduce a new icon to run across all behavioural targeted advertising. The icon will link to a web page where users will be [...]

• Project Mars Becomes AdAudience, As More Details On The New German Publisher Exchange Is Revealed

  15 years ago News

  The joint venture between top German publishers G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus to aggregate premium ad inventory started operations yesterday. The new partnership will be headed up by Frank Herold, formerly Director of [...]

• Rubicon Sees 34% Rise In CPM Rates For Publishers, As Q4 Report Points To Increase In Audience-Buying Trends

  15 years ago News

  Rubicon has released its Q4 report for the online display market. The headline grabber for the last quarter was the rise in CPM ad rates by 34% across twenty of the top most trafficked sites. The report contains [...]

• Project Mars Announced, As German Publishers Launch New Exchange Marketplace For Premium Inventory

  15 years ago News

  A group of German online publishers have revealed plans to launch a publisher exchange for their premium ad inventory. The new exchange marketplace includes four of the country’s leading online publishers: G+J Electronic Media Sales, IP Germany, Seven One [...]

• The Mobile Ad Display Land Grab: The Companies Who Might Be Shopping And Some Possible Acquisition Targets

  15 years ago News

  It was announced this week that Opera was buying mobile ad network Admarvel for $15 million. Opera has presently the biggest share of the global mobile browser market. Opera will probably leverage Admarvel to monetise all of its [...]

• Is The EU Cookie Directive Scaring Off the Data Exchanges From The European Market

  15 years ago News

  Behavioural targeting is on the radar of EU’s regulators. The EU wants to take the online advertising to task over perceived misuse of cookie data and behavioural targeting. They even passed a laughable directive late last year instructing [...]

• The Growth Of Mobile Display And How To Keep Up To Date On Market News

  15 years ago News

  There’s been a lot of M&A action of late in the mobile display market. Google and Apple have made significant purchases to stake their claim in this growing area of online advertising. And of course last week Amobee, a mobile [...]

• John Were, GDM Operations Director, On Exchange Trading & Brand Safety

  15 years ago News

  

  John Were is Operations Director at Global Digital Markets. He took some time last week to speak to ExchangeWire.com about the state of the European exchange space, the arrival of the DSP's and why exchange trading can return strong results [...]

• FarneyMedia.com Is Now ExchangeWire.com. Why The Site Name Changed.

  15 years ago News

  Ciaran O'Kane (@exchangewire) is Editor of ExchangeWire.com FarneyMedia.com has been covering the burgeoning ad exchange space here in Europe for nearly a year now. While New York remains the hub of technological innovation, the move towards automated media trading is [...]