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Why Metrics In Mobile Need To Be Improved; Publicis Report Positive Number For Third Quarter
» As the European mobile display market gets some traction with media buyers, there is concern in the industry that metrics and infrastructure is still hampering the mobile display. What can be done? Paul Childs, CMO at Adfonic, [...]
Matiro Bringing The Nascent French Exchange Eco-System Together
Matiro is the first pure play exchange trading agency in France. To support the nascent exchange eco-system in France, they are putting on an event to cover issues affecting the growing space in the French market. The Forum [...]
Why Traditional Roles In The Display Market Are Being Re-Defined
I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the display eco-system have completely broken down. Increasingly, you are seeing agencies, ad networks and publishers all encroach on each [...]
The Ben Barokas Sell-Side Keynote Presentation, Ad Trading Summit 2010
Ben Barokas, Co-Founder & Chief Revenue Officer, Admeld, gave an in-depth presentation on the evolution of the European sell-side at the recent ExchangeWire Ad Trading Summit. The keynote provides an excellent overview of growth in the ad network market since [...]
Google Posts Big Display Numbers, As It Breaks Out Q3 Results; Pubmatic Report Suggests Big CPM Lifts For RTB Ad Inventory
» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke out details of its Q3 earnings. The numbers are a bit fuzzy on detail. There's no indication what [...]
The Evolution Of The Mobile Display Ad Market And Convergence
This has been the year of M&A in the mobile ad market. A lot of money has been paid out for mobile ad networks and exchanges over the past twelve months. Quattro, Admob, RingRing Media, Admarvel and now [...]
The Konrad Feldman Data Keynote Presentation, Ad Trading Summit 2010
Konrad Feldman gave an excellent presentation at the recent Ad Trading Summit. Below is an overview of Konrad's data keynote from the event. The nineteen page slide gives a great summary of the growth of the data market, [...]
Dapper Gets Bought By Yahoo; AppNexus Raises 50 Million Dollars In Series C Funding, As Microsoft Stakes A Claim
» It was announced last night that Dapper has been acquired by Yahoo for an undisclosed sum - but it's likely to have been in the $40-$50 million dollar range. Dapper's dynamic creative solution has been getting a lot [...]
Display Up 6.4% In First Half Of Year; Facebook And Video Display Driving Growth
It's time for a bit of back-slapping and industry smugness, as the latest IAB survey confirms how great we all are. The display market grew 6.4% to £381 million in the first half of this year. The growth [...]
Some Brief Thoughts On The Ad Trading Summit 2010
They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]
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