Latest Stories

• Apple And Google Squaring Up For A Big Mobile Ad Face-Off. Is It An Opportunity For Independent Ad Nets?

  15 years ago News

  

  There's a good overview piece of the mobile ad market by the Guardian today. The piece focuses on the impending battle between Google and Apple in the mobile ad space. Having gobbled up two well-sized mobile ad nets [...]

• Brian O’Kelley: AppNexus Sees A Vibrant Future For Ad Networks And Intermediaries

  15 years ago News

  

  Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable ad trading solutions and ad exchange infrastructure. O'Kelley took time to speak to ExchangeWire this week about the [...]

• The Fall Out From The WSJ Behavioural Targeting “Investigation”

  15 years ago News

  

  The WSJ ran a piece on the use of targeting in online advertising this week. The story is, to say the least, a tad hysterical, and tries to paint the practice of audience buying as some sort of creepy [...]

• Admeld Raises 15 Million Dollars In New Funding, As It Looks To Invest In Product Development And Expand Globally

  15 years ago News

  

  Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth over the past twelve months, having quadrupled its customer base and established itself as the largest independent RTB platform [...]

• The Emergence Of The Third Media Buying Channel; Orange Ad Market Opens Its Doors For Business

  15 years ago News

  

  » Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about the emergence of Facebook as the third channel for online advertisers - he counts search and RTB-enabled display as [...]

• The Rise Of The DSP Forcing A Change In The Relationship Between Ad Network And Agency?

  15 years ago News

  

  Brian O'Kelley wrote an interesting piece for Clickz this week on why ad nets are an essential part of the online ad eco-system. He argues that ad networks are entitled to earn good margin on ROI delivered to agencies and [...]

• Admeld Partners With The Media Trust As It Looks To Combat The Growing Threat Of Malvertising

  15 years ago News

  

  Malvertising continues to plague the display market here in Europe, threatening publishers with severe losses in terms of ad revenue and resource required to unearth and remove unwanted scripts from ad servers. Increasingly criminals are seeing display advertising as [...]

• Click Fraud On The Rise Says ClickForensics Report; Ad Planner Data Released For June

  15 years ago News

  

  » Click fraud continues to be a major problem for online advertisers. The ClickForensics report points to a rise in click fraud across the globe. Based on data collected from more than 300 ad networks, the Click Fraud [...]

• Cogblog Discusses The Complexities Of The Second-Price Ad Auction; Microsoft’s Online Operation Burning Through Hundreds Of Millions

  15 years ago News

  

  » Brent Halliburton does a great post on second-price auctions on Cogblog this week. Halliburton talks about some of the issues around the second-bid auctions, and how floor pricing can affect it. One of his key examples of [...]

• The Times Traffic Collapses As Paywall Is Erected; MediaMind Research Shows Mobile Inventory Performing Better Than Standard Online Ads

  15 years ago News

  

  » And so the first chinks of information are making their way into public domain about the Times' "daring" paywall strategy. The Guardian makes some "guestimates" on traffic numbers over at thetimes.co.uk since it introduced its mandatory registration page [...]