Latest Stories

• Bluekai Explain Their Data Exchange Platform And Hint At European Move

  16 years ago News

  

  Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad networks, specialist buyers and agencies to power online advertising campaigns. Good data can turn “dumb” ad impressions into [...]

• The Rise Of The Meta Ad Network

  16 years ago News

  The exchange marketplace is creating the perfect eco-system for specialist traders. Technology and number crunching dominate the new automated media buying age. Among all the great companies building their businesses around the ad exchanges, it is the meta [...]

• How Publishers Can Monetise Their Data In The Exchange Marketplace

  16 years ago News

  

  The non-premium market is growing. Adjug, RightMedia and Wunderloop continue to attract advertising budget. Google is launching their new and improved exchange in Q4. And even the mainstream media is having a go at explaining the new [...]

• Wunderloop Connect: Enhancing The Online Media Buy In Europe

  16 years ago News

  Wunderloop Connect launched its trading platform in March 2007, and has grown significantly in a number of European markets over the last two years. The platform allows the publisher to combine unsold inventory and valuable user data, and sell [...]

• How agencies are morphing into ad networks; Pubmatic data reveals more complicated picture

  16 years ago News

  How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President of Underscore Marketing, wrote an interesting post last week about how agencies are behaving more like ad networks. By using [...]

• Pubmatic Report Suggests Online Ad Pricing Is Recovering In The US

  16 years ago News

  Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US online ad prices on networks and exchanges rose steadily during the first half of 2009, with total growth up [...]

• Google Set To Launch European Advertising Futures Market

  16 years ago News

  Interesting piece today in the NMA relating to Google’s Advertising Exchange plans. Although it was well known among agencies and media buyers that Google was placing its DFP publishers at the heart of its exchange strategy, little was being [...]

• Demand-Side Platforms Discussed In Detail By Agency Heads At ContextWeb Event

  16 years ago News

  The recent ContextWeb event on demand-side platforms attracted over four hundred media buyers and exchange traders. The panel included Vivaki’s Greg Green, Mediacom’s Sloan Broderick, IPG’s Bant Breen, Omnicom’s Matt Spiegel and RBC Capital’s Media Analyst Ross Sandler. [...]

• Why Google Intends To Become The Dominant Player In The Exchange Marketplace

  16 years ago News

  

  Google can see the opportunity in ad exchanges – and knows it can reap the financial rewards if it can improve trading volumes on its platform. A recent ThinkEquity report suggests that the growth of non-premium display advertising will [...]

• Advertising Exchanges: The Growing Ad Trading Opportunities For Publishers

  16 years ago News

  

  Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict and force their CPM prices down. But here’s the rub for content providers: their sales team will [...]