Latest Stories

• Rakuten Buys PriceMinister For 200 Million Euro; Rubicon Repositions Itself In Real-Time

  15 years ago News

  

  Japanese ecommerce behemoth, Rakuten, has acquired French-based PriceMinister.com for 200 million euro. PriceMinister is the number one ecommerce site in France with over 12 million registered users. This deal comes on the back of the purchase of Buy.com [...]

• IAB Europe Bigs Up Brand Advertising In Display With New Whitepaper

  15 years ago News

  

  IAB Europe released its whitepaper on European brand advertising this week. It’s full of some interesting data on display advertising, and its effect on the entire purchase funnel. The report concentrates on a number of areas, including measurement, [...]

• InMobi's $2 Million Dollar Mobile Ad Fund; IBM Data Grab With Coremetrics Acquisition

  15 years ago News

  

  » Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179 million users in 108 countries. Inmobi is obviously up against some stiff competition - especially now that Google [...]

• The Invite Acquisition Does Give Google A Competitive Advantage But The Game Has Only Begun

  15 years ago News

  

  If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a mere two weeks in total. In a post yesterday, on his ReactionWheel blog, Jerry Neumann, discussed some of the [...]

• Average Online CPMs Still Lagging Behind Other Media

  15 years ago News

  

  Mary Meeker, Managing Director at Morgan Stanley, seems to always cause a stir with her high-level reports on internet trends. The latest is no different. Of course working at Morgan Stanley gives these reports an air of respectability [...]

• Going Agnostic: Should Agencies Be Re-Thinking How They Buy Their Digital Media

  15 years ago News

  

  Google's acquisition of Invite Media last week has signalled its intent to dominate the display space. It's building out an awesome automated infrastructure - but at what cost? Being a media seller and buyer en masse has inherent [...]

• Glam Adapt: Offering Better DSP Integration & More Premium Inventory Through RTB

  15 years ago News

  

  Glam announced yesterday that it intends to enter the ad server market. Glam Adapt is being touted by the company as the Ad Server 3.0 - moving display advertising beyond the click and measuring on engagement. They'd like [...]

• Poor Display Numbers Fuels Debate At IAB Interact Conference In Barcelona

  15 years ago News

  

  I missed the Interact conference this year - but the feedback was as usual was very positive. As usual, there was lots of high-level debate on the state of European online advertising industry - with a lot of focus [...]

• Apple Bags $60 Million In Ad Campaigns; Expects To Own Half Of Mobile Ad Market By 2011

  15 years ago News

  

  Apple announced this week that it has already secured $60 million dollars in iAd campaigns, with the likes of Nissan, Best Buy and Disney being some of the initial brands to try out the new mobile ad platform. Some [...]

• The Big G Becomes A DSP: Invite Media Acquisiton Official

  15 years ago News

  

  I'll admit that I was wrong - very wrong. I didn't think Google would buy Invite Media because I was hearing strong rumours that Google was building in DSP capabilities (including RTB functionality) into DFA. But what can [...]