Latest Stories

• Exchange Marketplace Roundup

  16 years ago News

  There is yet another story of a large agency setting up a specialised data unit. This time, it’s Omnicom Media Group (OMG). They plan to offer clients a better understanding of how to reach customers with BT. [...]

• Improve Digital launches PubMatic’s Ad Price Prediction in Europe

  16 years ago News

  Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in real‐time on behalf of the publisher. More information about this new feature is contained in the press release [...]

• Adjug Exchange Marketplace: Connecting European Advertisers And Publishers

  16 years ago News

  

  Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for [...]

• Why Publishers Should Implement An Ad Trading Strategy

  16 years ago News

  

  Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange marketplace. Most are working with outside specialists to maximise the return on their clients' online media buys. Using data and [...]

• UK performance-based agency enters the exchange marketplace

  16 years ago News

  Rightmedia Exchange has announced that Global Digital Markets has joined its exchange. Based in London, the performance-based agency aims to maximise the performance of online campaigns for big brands and marketers. London, Date: 3rd June 2009 Right Media (www.rightmedia.com), a Yahoo! [...]

• Improve Digital Partners PubMatic: Launches Ad Revenue Optimisation Tool in Europe

  16 years ago News

  Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in the European market. It is in many ways a good fit for both companies, as Pubmatic and Improve Digital [...]

• Improve Digital CMX: Offering Closed Ad Exchange Model To Big Publishers

  16 years ago News

  The exchange model rumbles along gathering momentum with each passing week. The front runners of the new model are gaining traction in the market. Big brand advertisers now demand a better return on their marketing spend. It [...]

• Exchange Lab: Offering Ad Exchange Expertise To UK Market

  16 years ago News

  With so many ad exchange offerings available for media buyers, it can often be daunting trying to figure what works and what doesn’t. Exchanges offer an excellent platform for maximising the performance of client campaigns, but without knowledge of [...]

• eBuddy to Leverage the Right Media Exchange to Drive Advertising Inventory Monetisation

  16 years ago News

  Global providers of web and instant messaging, ebuddy.com, announced today that they are joining the Yahoo-owned Right Media Exchange to monetise their inventory. London - Right Media, a Yahoo! company and creator of the Right Media Exchange, announced today that eBuddy, [...]

• Invite Media: Universal Buying Platform

  16 years ago News

  Invite Media, a Philadelphia and New York-based exchange startup, has rolled out its new cross-exchange bid management tool. Aimed at agencies and ad networks, Bid Manager allows users to buy ad impressions across multiple ad exchanges in real-time through [...]