Latest Stories

• Exchange Lab: Offering Ad Exchange Expertise To UK Market

  16 years ago News

  With so many ad exchange offerings available for media buyers, it can often be daunting trying to figure what works and what doesn’t. Exchanges offer an excellent platform for maximising the performance of client campaigns, but without knowledge of [...]

• eBuddy to Leverage the Right Media Exchange to Drive Advertising Inventory Monetisation

  16 years ago News

  Global providers of web and instant messaging, ebuddy.com, announced today that they are joining the Yahoo-owned Right Media Exchange to monetise their inventory. London - Right Media, a Yahoo! company and creator of the Right Media Exchange, announced today that eBuddy, [...]

• Invite Media: Universal Buying Platform

  16 years ago News

  Invite Media, a Philadelphia and New York-based exchange startup, has rolled out its new cross-exchange bid management tool. Aimed at agencies and ad networks, Bid Manager allows users to buy ad impressions across multiple ad exchanges in real-time through [...]

• Infectious joins the RightMedia Exchange

  16 years ago News

  

  Infectious Media is now a member of the RightMedia Exchange. The digital agency aims to maximize campaign performance for its clients by buying media across the market-leading ad exchange. London - Right Media (www.rightmedia.com), a Yahoo! company and creator of [...]

• User data enhancing CPA campigns on ad exchanges

  16 years ago News

  

  At an OMMA debate late last year in New York, Ramsey McGrory, VP of Yahoo! U.S. Partnerships, was asked about the continuing influence of the ad exchange. McGrory provided the attendees with the obligatory marketing plug about RightMedia, and [...]

• Freeconomics: the challenges facing online publishers

  16 years ago News

  Debate on the “content-for-free” model continues to dominate various forums and industry blogs. Commentators argue that it’s crippling online publishers and driving some out of business. From the never-ending financial problems of the New York Times to the demise [...]

• Affiliate ad traders and the exchange model

  16 years ago News

  More and more advertisers are favouring the CPA model in this tough economic environment. CPA is the marketer’s ROI weapon of choice at the minute. It’s a difficult option for publishers already using CPM and CPC models: they allow brand [...]

• Infectious: Performance-based Media Buying

  16 years ago News

  

  Infectious describe themselves as an independent and pioneering ‘new breed’ digital media agency. Martin Kelly and Andy Cocker, both veterans of the media buying sector, started the company over a year ago. The new agency looks to realise [...]

• Mediatrage: Varick Media Redefining the Agency Model

  16 years ago News

  They called it the first “advertising hedge fund” when it launched last year, trading media in real time across ad exchanges, ad networks and websites. Varick Media sell their unique service on the promise of solid returns for its roster [...]

• Futures For Online Advertising Launched

  16 years ago News

  The ad exchange options became a little more interesting with the launch of the AdBidCentral futures marketplace for online advertising. Moving away from the remnant-heavy model of the RightMedia Exchange, AdbidCentral offers a fully transparent and open premium ad [...]