Latest Stories

• Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

  2 months ago News

  

  Today’s Digest discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy by cutting costs, as well as Disney and Microsoft announcing further layoffs amid AI restructuring. WPP Media Unveils Open Intelligence WPP Media has launched Open Intelligence, a new data solution [...]

• Screened Out: OpenAI, Hardware and the Future of Ad Tech

  2 months ago News

  

  In her latest feature, Shirley Marschall gazes into our AI future, and looks at what a hardware driven ad tech experience could mean for the industry... Alright, we’ve officially entered the spaghetti phase of AI hardware. Big tech and scrappy startups alike [...]

• Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure

  2 months ago News

  

  Today’s Digest covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines. Meta Doubles Down on AI Automation for Ads [...]

• Sentient Talent’s Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process

  2 months ago Podcast

  

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.  Halpin shares a range of insights, expanding on:   The current state of [...]

• Digest: Judge Zooms In on Gen AI in Google’s Antitrust Case; NYT Strikes AI Content Licensing Deal with Amazon; AI Copyright Clash Intensifies 

  2 months ago News

  

  In today’s Digest, Judge Amit Mehta zooms in on generative AI in Google’s antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash intensifies. Judge Zooms In on Generative AI in Google’s [...]

• Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

  2 months ago News

  

  Adsquare, the global leader in location intelligence for programmatic advertising, today (2nd June, 2025) announces the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

• AdTech Connect: Recapping the Launch and Looking Ahead 

  2 months ago News

  

  We look back at the launch of the AdTech Connect initiative and everything it has achieved so far. What’s next?   AdTech Connect launched in early August last year, with the goal of fostering growth and innovation by creating opportunities for the [...]

• Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory

  2 months ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (2nd June 2025) announces a partnership with Channel 4, one of the UK’s leading public service broadcasters. The partnership significantly enhances programmatic access to Channel 4’s premium [...]

• LG Ad Solutions Partners with Experian to Enhance Audience Targeting Capabilities

  2 months ago News

  

  LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a [...]

• Digest: Business Insider Cuts 21% of Workforce; Discord Trials ‘Orbs’ to Incentivise Ad Engagement

  2 months ago News

  

  In today’s Digest: Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs’ to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets a compliance deadline. Business Insider cuts 21% of [...]