Latest Stories

• The Future of Curation is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x

  3 weeks ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate the highest-value inventory to deliver against specific advertiser goals.  In 2018, OpenX redefined [...]

• Digest: Google Introduces ‘AI Mode’ in Search; EU Investigates TikTok Over ‘SkinnyTok’ Harm to Minors

  3 weeks ago News

  

  In today’s Digest, we discuss Google’s launch of ‘AI Mode’ in Search, EU’s investigation into TikTok’s ‘SkinnyTok’ content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as [...]

• Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

  3 weeks ago News

  

  Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s expanding its product suite to include LoyaltyPlay, a gaming reward [...]

• Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers

  3 weeks ago News

  

  Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) we’re thrilled to announce the long-awaited release of [...]

• Pixalate Finds 286 US Mobile Apps Violating COPPA, Risking Privacy of 18m Children

  4 weeks ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 State of Children’s Privacy on Mobile Apps Report, part of its COPPA Violation Risks in Mobile Apps series.  The report highlights app developers on [...]

• Half of High-Income Players Positive About Ads in Mobile Games

  4 weeks ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia, titled Game On! The Key to Successful Mobile Game Advertising in [...]

• Digest: Google Gave Publishers Little Choice in Data Use for AI Search; Judge Presses Apple to Approve Fortnite

  4 weeks ago News

  

  In today’s Digest, we discuss Google’s decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite’s return to the App Store, as well as Microsoft’s xAI [...]

• LoopMe Brings In-App Bidding Benefits to Mobile Publishers 

  4 weeks ago News

  

  LoopMe, the global leader in brand performance, today (May 20th, 2025) announced that its Chartboost in-app bidding capability is now available to publishers on AppLovin’s MAX platform, giving them more flexibility to optimise their monetisation strategies and adopt header bidding. [...]

• MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

  4 weeks ago News

  

  MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic partnership with NetCom TV, a premium virtual MVPD and FAST platform offering authenticated, high-income audiences and scalable connected TV ad inventory. This partnership enables [...]

• Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

  4 weeks ago News

  

  Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [...]