Latest Stories

• Clinch Launches LinkedIn Ads Integration to Boost B2B Marketing

  4 weeks ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (May 20th, 2025) announced an integration of LinkedIn’s Marketing API. This new integration enables advertisers to seamlessly author and preview LinkedIn ads, sync campaigns, and [...]

• Agentic AI: Beyond the Buzzword

  4 weeks ago News

  

  Ad tech has always been a playground for early AI adoption: recommendation engines, bidding algorithms, personalisation layers. But now, something bigger is brewing. With great computing power comes great pressure to build end-to-end ad engines. And that’s exactly why leaders [...]

• LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

  4 weeks ago News

  

  LightBoxTV, a leading TV advertising planning and workflow management platform, today (May 20th, 2025) announced a strategic integration with Circana, a leading advisor on consumer behaviour and market intelligence. This partnership is set to redefine how media buyers optimise TV [...]

• Ad Tech Powerhouse Marc Bearman Joins Mistplay to Steer Future Rewarded Advertising Innovation

  4 weeks ago News

  

  Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [...]

• Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

  4 weeks ago News

  

  In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix to Launch In-House Ad tech Suite Across EMEA Netflix will begin rolling out [...]

• How AI is Changing the Ad Tech Industry Beyond Just Automation

  4 weeks ago News

  

  Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [...]

• Equativ Strengthens Sustainability Commitment with Global Ban on MFA Sites

  4 weeks ago News

  

  Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all made-for-advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s [...]

• Extime JCDecaux Airport & Displayce Show How Airport Live Triggering Boosts Contextual DOOH Campaigns in Airports

  4 weeks ago News

  

  Extime JCDecaux Airport, offering advertisers and agencies high-quality, tailor-made media solutions at Paris Aéroport, and Displayce, the pioneering out-of-home (OOH) technology suite specialist, share the first results of their exclusive targeting solution, Airport Live Triggering. Six months after its launch, [...]

• 59A Expands its Advisory Board with the Appointment of Gerry D'Angelo

  4 weeks ago News

  

  59A, a leading media technology company specialising in the creation, management, and continuous evolution of custom algorithms is excited to welcome Gerry D'Angelo to its advisory board team, strengthening our commitment to drive business outcomes for advertisers using advanced data [...]

• Kargo Achieves Official CarbonNeutral® Certification, Reflecting a Global Commitment to Sustainability

  4 weeks ago News

  

  Kargo, the leading creative optimisation platform, has officially become one of the first ad tech agencies to be certified CarbonNeutral® after a year-long process. This marks a significant milestone in the company’s global sustainability journey - one rooted in accountability, [...]