In this MadTech Podcast Special, OMG's Nina Fedorczuk and Alissa Bantigue join ExchangeWire's John Still to discuss the developing connected TV (CTV) landscape across the Asia-Pacific (APAC) region.

In this session, Fedorczuk and Bantigue detail:

• Major differences between CTV in APAC versus other global markets
• Original research covering viewer behaviours and receptivity to ads
• How brands can succeed in the CTV space

Hear more from OMG Singapore, and much more about the CTV market at ATS Singapore, taking place on July 2 at Marina Bay Sands Expo & Convention Centre. Register here now!