Latest Stories

• Spyrosoft Group Launches New Ad Tech & Martech Development Company

  4 weeks ago News

  

  Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [...]

• Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

  4 weeks ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (May 19th, 2025) announced the appointment of Lisa Kalyuzhny as vice president of sales, EMEA. Based in London, Kalyuzhny will be responsible for accelerating [...]

• Digest: DoubleVerify Sues Adalytics for Defamation; Advertisers Push Back Against Musk’s X Lawsuit

  4 weeks ago News

  

  In today’s Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust claims against X, Meta moves to dismiss the FTC’s monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards [...]

• Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth

  4 weeks ago News

  

  Adsquare, the leading location intelligence platform for programmatic advertising, today (May 19th, 2025) announced the appointment of Rob Garber as global vice president, agency and brands. Garber, a commercial leader with 20+ years in digital advertising, will lead Adsquare’s global [...]

• ExchangeWire on WPP's GroupM Move, TV Upfronts and AI Copyright

  1 month ago Podcast

  

  In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.  They discuss WPP's decision to rebrand GroupM to WPP Media, [...]

• The Stack: Major updates in Tech and Media

  1 month ago News

  

  This week, the tech world continued its pivot to AI, while legal and creative sectors pushed back. In today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech [...]

• New Research from LG Ad Solutions Reveals the TV Home Screen is Now Central to the UK Viewer Experience

  1 month ago News

  

  LG Ad Solutions today (May 15th, 2025) unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer [...]

• New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

  1 month ago News

  

  Pentaleap, a leading retail media technology provider, proudly announces the release of the 4th edition of its report: H1 2025 Sponsored Product Benchmarks Report. The report, released today (May 15th, 2025), reveals how sponsored products have rapidly expanded across major [...]

• Women in Ad Tech: Is the Industry Inclusive Enough? 

  1 month ago News

  

  We examine women’s current position in the ad tech sector, focusing on the rolling back of DEI initiatives, the importance of flexible working arrangements, and powerful personal actions.  The tech industry is not known for being diverse. Who first comes to [...]

• Digest: Fox announces ‘Fox One’ Streaming Service Ahead of NFL Season; Google Tests ‘AI Mode’ Button in Place of ‘I’m Feeling Lucky’

  1 month ago News

  

  In today’s Digest, we cover Fox’s announcement of its upcoming streaming service ‘Fox One’ ahead of NFL season, Google’s test of ‘AI Mode’ to replace the ‘I’m Feeling Lucky’ button, and a new report from Credos highlighting how advertising investment [...]