Latest Stories

• AI Special with Joris Knetsch of Prose on Pixels: OpenAI’s Sora, DeepSeek, and China’s AI Labelling Law

  1 week ago Podcast

  

  In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC. They discuss the opt-out model in OpenAI's Sora video generation platform, US concerns about China's [...]

• The Stack: Ad Tech Aligns and Expands

  1 week ago News

  

  This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling [...]

• Navigating the Global Puzzle of Ad Tech Laws

  1 week ago News

  

  Global ad laws were already a patchwork. Then came AI. Faster, fuzzier, and harder to govern. Avya Chaudhary uncovers what brands are quietly doing to solve the legal puzzle...

• Digest: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads

  1 week ago News

  

  In today’s Digest, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

• Predictions 2026–2030: The Good, The Bad, and the Made-Up

  2 weeks ago News

  

  In her latest column, Shirley Marschall kicks-off Q4 with her own take on annual end of year predictions...

• Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange

  2 weeks ago News

  

  In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.

• How Audio Impacts the AI Funnel

  2 weeks ago News

  

  Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...

• Digest: EU Rolls Out AI Strategy; OpenAI Gives Content Owners More Control on Sora; Instagram Tests New Layout

  2 weeks ago News

  

  In today’s Digest, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.

• Navigating Brand Safety in 2025: Insights from the Ad Industry 

  2 weeks ago News

  

  As the ad industry evolves, what is the state of brand safety in 2025? We questioned a range of industry experts on the topic, gathering their insights on how advertisers can navigate it.   Does brand safety still matter?  We’ve been living through [...]

• 2025 Ad Tech Personality of the Year and Rising Star: Final Shortlists Revealed 

  2 weeks ago News

  

  We reveal the final shortlists for 2025’s Ad Tech Personality of the Year and Ad Tech Rising Star awards. Who has made the final cut? Read on to find out those nominated and voted for by your peers…   A month ago, [...]