Latest Stories

• Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

  2 days ago News

  

  Displayce, the pioneering specialist technology suite for out-of-home (OOH) advertising, has partnered with Happydemics, leader in advertising effectiveness measurement, to release a new white paper: From Glance to Growth – How Programmatic DOOH Converts Attention into Action.  This report explores how [...]

• The State of Privacy in Ad Tech

  2 days ago News

  

  As we hit the midpoint of 2025, what’s the current state of privacy in ad tech?  As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players make an effort to abide with legislation, others [...]

• NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting

  2 days ago News

  

  NumberEight, the leading ID-less audience intelligence company, today (12th June, 2025) announced a strategic partnership with Katz Digital, one of the most influential media sales organisations in the US. Known for its deep roots in audio and expansive cross-platform reach, Katz [...]

• Blis Launches Blis AI — New Media Planning Tool Delivers Smarter Audiences in Seconds

  2 days ago News

  

  Blis, the leading provider of advertising solutions that drive real-world outcomes, today (12th June, 2025) announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without [...]

• Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

  2 days ago News

  

  Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally.  Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media [...]

• Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis 

  2 days ago News

  

  Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn. Publishers Hit [...]

• MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying

  2 days ago News

  

  In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for media-related AI platform announcements. WPP Media launched Open Intelligence, its LLM [...]

• Azerion Promotes Dean Nagib to UK Country Manager

  3 days ago News

  

  Omnichannel advertising platform Azerion has promoted Dean Nagib to UK country manager. With 18 years of experience in the media, advertising, and technology sectors, Nagib has headed up commercial and sales teams at companies including Cedara, MiQ, Oath, and AOL. Since [...]

• Targeting in APAC: The Data Requirements for Nuanced Strategies

  3 days ago News

  

  Javince Chan, manager, platforms and data advisory at Eyeota, a Dun & Bradstreet company, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity. For brands [...]

• The Independent’s Andy Morley on The New Era of Audience Engagement

  3 days ago Podcast

  

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April.  Morley expands [...]