Latest Stories

• The Stack: Major Headlines in Ad tech & Digital Media

  4 days ago News

  

  This week, AI advancements and shifting metrics highlight a rapidly evolving digital landscape. In today’s MadTech Daily, we cover the UK targeting Apple and Google’s mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and [...]

• Business Travel Begins in the Office. New Research Reveals the Powerful Role Office Media Plays to Influence Business Travel Decisions

  5 days ago News

  

  Today (24 July, 2025) VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches [...]

• ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools

  5 days ago News

  

  ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions. The funding round, [...]

• Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media

  5 days ago News

  

  Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a real-time bidding (RTB) integration for retailers' onsite Sponsored Product Ads (SPAs). This industry-first [...]

• DoubleVerify’s 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends

  5 days ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions [...]

• Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Challenges Across Top Games

  5 days ago News

  

  Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads. The activation marks an extension of Müller FRijj’s recent integrated campaign, ‘Just feel the URjj’, building [...]

• Axeptio Expands European Presence with the Acquisition of CookieCode in the Netherlands

  5 days ago News

  

  Axeptio, a global leader in consent management solutions, has announced the acquisition of CookieCode, a Dutch platform known for its strong network of agency partners across Northern Europe. This marks a major step in Axeptio’s international growth, following the recent [...]

• Digest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions

  5 days ago News

  

  In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

• “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness

  5 days ago News

  

  JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

• EX.CO’s Agentic AI Taxonomy Solution Empowers Publishers to Transform Video Archives into Revenue-Ready Assets

  6 days ago News

  

  EX.CO, the machine learning video technology platform powering successful video strategies for the world’s leading media groups, today announced the launch of a powerful new agentic AI taxonomy feature. This breakthrough solution enables publishers to automatically categorise their video content [...]