Latest Stories

• Chrome’s Cookie Commotion: Is it Finally Over? 

  5 days ago News

  

  Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [...]

• Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels

  5 days ago News

  

  Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation, and identity platform, announced a collaboration that utilises both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less [...]

• Ad Innovation Powers Secure, Premium CTV Viewer Experiences

  5 days ago News

  

  GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and advertising budgets follow, one aspect of the viewer experience isn’t [...]

• CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend 

  5 days ago Podcast

  

  On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media [...]

• Azerion UK, Mindshare & Differentology Measure ‘Media Mindsets’ When Audiences Are Most Receptive to Advertising

  5 days ago News

  

  New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion UK’s ‘Infinite Possibilities’ leadership event. The study quantifies the importance of the consumer mindset in determining when people are most receptive [...]

• The Stack: Ad Tech Faces Major Shake Up

  5 days ago News

  

  Major tech companies are under intense scrutiny this week, with legal and regulatory developments unfolding. In today’s MadTech Daily, we explore Meta’s decision to open Threads’ ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google [...]

• MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

  6 days ago News

  

  MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently [...]

• DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety

  6 days ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (April 24th, 2025) announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch [...]

• TeqBlaze Adds Rewarded Video to Prebid SDK – New Monetisation Opportunity for Publishers

  6 days ago News

  

  TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android. This development represents a significant advancement in the SDK’s capabilities, enabling transparent header bidding and helping publishers achieve [...]

• Video Content Enhances Ad Effectiveness in CTV OOH

  6 days ago News

  

  The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially true in retail environments where dwell times are highest. In a report [...]