Latest Stories

• The Stack: Ad Tech Tensions

  1 week ago News

  

  This week, tech and media saw legal battles, new AI tools, safety concerns, and TV show production decline. In today’s MadTech Daily, we cover Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google.  Elon Musk doubled [...]

• Digest: Perplexity Bids Billions for Chrome; Tech Firms Step Up Ad Fraud Crackdown; Streamers Slash Scripted TV Commissions 

  2 weeks ago News

  

  In today’s Digest, we discuss Perplexity bidding billions for Chrome, tech firms stepping up ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter. Perplexity bids billions for Chrome Perplexity has offered USD$34.5bn (£25.5bn) in cash to buy Google’s Chrome [...]

• Advertising’s Gen Z Obsession Misses the Bigger Picture

  2 weeks ago News

  

  Shirley Marschall explores advertisers' obsession with Gen Z, and why they'd be wise to cast a wider net. Are you over 28? If so, sorry to break it to you but you’re no longer relevant. Actually, according to the ad world, you [...]

• The Next Season of TV: What are the Biggest Opportunities? 

  2 weeks ago News

  

  As the TV ecosystem continues to evolve, what are the biggest opportunities for the ad industry? We asked a range of industry experts for their thoughts.  The TV landscape has seen tremendous change over the past decade, with streaming transforming the [...]

• Digest: TikTok to Swap German Trust & Safety Team for AI; Paramount Secures Exclusive UFC Rights; Fox, ESPN to Launch a Streaming Bundle

  2 weeks ago News

  

  In today’s Digest, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC rights while Fox and ESPN launch a streaming bundle, and Musk’s xAI suing Apple over app store rankings.  TikTok to swap [...]

• Digest: WPP Profit Falls as Ad Market Slows; The Trade Desk Shares Drop After Q2 Revenue; Lawmakers Urge Meta to Remove Instagram Map

  2 weeks ago News

  

  In today’s digest, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand [...]

• AI, Copyright & the Robots from 1994

  2 weeks ago News

  

  In this article, ExchangeWire research lead Mat Broughton takes a somewhat surrealist look at the house of cards underpinning AI data gathering, and what can be done to protect publishers. Like watching gulls (or bulky drunk lads) fight over a chip, [...]

• Digest: Musk to Add Ads to X’s AI Chatbot; GPT-5 Launches; Trump Administration Orders Lobbying Blitz Against EU Tech Law

  2 weeks ago News

  

  In today’s Digest, we cover Musk adding ads to X’s AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ordering a US lobbying blitz against the EU tech law.

• Disability Representation in Advertising: How Marketers can Get it Right 

  2 weeks ago News

  

  When it comes to representing the disabled community in advertising, how can brands and marketers get it right? We reflect on insights from Purple Goat’s Awareness to Action event. The gap in disability representation  Improving representation within the advertising industry forms [...]

• Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap 

  2 weeks ago Podcast

  

  In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices. They look at the drop in the number [...]