Latest Stories

• Authorities Issue Native Transparency Guidelines

  11 years ago News

  

  The Internet Advertising Bureau (IAB) has issued guidelines on how to label native ads to UK businesses, along with the backing of fellow trade bodies, such as the Association of Online Publishers (AOP) and ISBA (the self-appointed 'voice of British [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire sums up some of the biggest stories in ad tech that have taken place in the last week, and in this week's edition: Facebook and Google face privacy clampdown; UK set for publisher collective; Twitter tops expectations, and more. European [...]

• Fill Out the European Programmatic Survey - Get 20% Off ATS London Tickets

  11 years ago News

  

  We're only eight months away from the world's oldest and largest programmatic event, ATS London. This year we will be hosting ATS London again in the Queen Elizabeth Hall, Southbank Centre. ATS London is the only major international programmatic event that [...]

• ExchangeWire Asia-Pacific Weekly Round-Up

  11 years ago News

  

  In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Twitter ads pop up on Yahoo Japan; Opera Mediaworks expands Asian ops as mobile ads grow; [...]

• Publisher Co-Ops – The View From the Buy-Side 

  11 years ago News

  

  With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore better compete with the likes of Google, ExchangeWire examines some of the issues around transparency and this model.   With the [...]

• Criteo: Advertisers Need to Catch up to Cross-Platform Users

  11 years ago News

  

  Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to address this cross-platform audience, due in part to technical challenges as well as traditional concerns. Mobile currently contributes 30% of [...]

• 'Better Together?' – The Publisher Co-op Model Explored

  11 years ago News

  

  As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets, ExchangeWire explores the possibility of them acting collectively.  Under pressure to prove their value to advertisers when up against the scale [...]

• The Data-Driven Brand: Asda Leveraging First-Party Data to Launch New Targeted Ad Solution

  11 years ago News

  

  ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last month that it was to further monetise its vast swathes of consumer data by allowing suppliers to serve ads to users [...]

• Revealed, the Facebook Ad Tech Strategy… and it’s Kind of Like Google

  11 years ago News

  

  The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google misses Wall Street forecasts; Facebook's mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath [...]