Latest Stories

• Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

  5 years ago News

  

  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen [...]

• Why Content is the New Digital Hero

  5 years ago News

  

  Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster [...]

• Adverty is now a Unity Technologies Asset Store Publisher

  5 years ago News

  

  Adverty, a leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, source, and sell everything they need to be successful, [...]

• IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth

  5 years ago News

  

  The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the [...]

• Seven Reasons To Attend ATS Stockholm

  5 years ago News

  

  We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]

• The 2020 Digital Landscape

  5 years ago News

  

  As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5G A key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet [...]

• InfoSum Announces Partnership with Global Identity and Data Platform, zeotap

  5 years ago News

  

  InfoSum, the first-party data platform today announced a partnership with global deterministic identity and data platform zeotap. The collaboration will enable brands to make the most out of their first-party data for more effective marketing – thanks to the combination [...]

• Five New Year’s Resolutions from OnAudience.com for Digital Marketers

  5 years ago News

  

  As 2020 begins, big data platform OnAudience.com has released its five key trends to monitor over the course of the year for effective digital marketing. 1. Data transparency and data privacy One of the top New Year’s resolutions for digital marketers [...]

• Tremor International Acquires Unruly; IAB UK Actions to Address ICO’s RTB Concerns

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; [...]

• Beamly's Anthony Rhind on Tremor-Unruly, OOH, and the Vertical Ad Network

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Anthony Rhind, COO, Beamly, to discuss the latest news in ad tech and martech. On this week's episode: - Tremor International acquires News Corp's Unruly. [...]