Latest Stories

• M&C Saatchi Performance's James Shepherd on Nike, Ad Spend, and Amazon

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by James Shepherd, managing partner - growth at M&C Saatchi Performance to discuss the latest news in ad tech and martech. On this week's episode: - [...]

• Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports

  6 years ago News

  

  This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the [...]

• Building a Next Generation Data Driven Marketing Business

  6 years ago News

  

  In this exclusive article for ExchangeWire, Matthew Pepper (pictured below), managing director of Sub2 Technologies, outlines the key areas to consider when constructing a successful data driven marketing firm for the current era. Data driven marketing has been a growing discipline [...]

• The ICO: Clarification & Engagement in the Late Summer

  6 years ago News

  

  As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy late summer for the ICO. Executives from the UK’s data protection [...]

• Channel Factory Continues Expansion in the UK, Russia and Denmark

  6 years ago News

  

  Channel Factory, a world leader in content alignment, brand suitability and ad performance on YouTube, today (14th October 2019) announced a series of strategic additions to their European team, including Ajay Daved, Mark Butt, Juliet McCutcheon Idan Shuklin, and Kasper [...]

• Is RTB Dead in the Water? Part 2: The Impact on the RTB Ecosystem of More Rigorous Consent Gathering

  6 years ago News

  

  In part one of this exclusive series written by Lloyd Greenfield (pictured below), senior client partner at The Programmatic Advisory, we looked at the IAB’s Transparency and Consent Framework and how organisations could be incentivised to improve the way consent [...]

• The Programmatic Advisory Acquires Forge Group; Infectious Media Launches In-Housing Consultancy

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory acquires Forge Group; Infectious Media launches in-housing consultancy; Criteo partners with Pixalate; FreeWheel Council for [...]

• Inadvia's Ryan Afshar on S4Capital, Taboola-Outbrain, and Streaming Wars

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Ryan Afshar, co-founder and commercial director at Inadvia, to discuss the latest news in ad tech and martech. On this week's episode: - Sir Martin [...]

• Criteo Partners with Pixalate

  6 years ago News

  Criteo, the advertising platform for the open Internet, today announced a global partnership with Pixalate, the world's first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making [...]

• FreeWheel Council for Premium Video Europe Releases Latest Study

  6 years ago News

  

  The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, produced in partnership with media research and strategy consultancy company MTM: The state of European TV attribution. The report, one of the first of its kind [...]