Latest Stories

• The Media Trust's Will King on Google, Zeus Prime, and Mixer

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree and Mat Broughton are joined by Will King, commercial director of The Media Trust to discuss the latest news in ad tech and martech. On this week's episode: - In response [...]

• The Role of Data Science: Q&A with Kwame Bernard, The Tylt

  6 years ago News

  

  The Gen Z and millennial generations now account for over 60% of the global population, and are seeing rapid increases in purchasing power. These demographic typically expects highly personalised brand experiences, forcing brands to leverage their marketing data like never [...]

• Driving Success for Independent Ad Tech: Q&A with Amobee

  6 years ago News

  

  Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

• Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts

  6 years ago News

  

  Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim [...]

• The Value of Creativity in the Cookie-Less World

  6 years ago News

  

  Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic 'post-cookie-pocalypse' landscape. In an industry filled with what seems [...]

• IAB Tech Lab Releases Proposal for Consumer Privacy Solution; Teads Unveils Teads for Publishers

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab releases proposal for consumer pivacy solution; Teads unveils Teads for Publishers; DoubleVerify launches Semantic Science [...]

• Silver Bullet's Umberto Torrielli on DMEXCO, Programmatic Attitudes, and Holding Groups

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO of Silver Bullet, to discuss the latest news in ad tech and martech. On this week's episode: - Does Dmexco tell us [...]

• DMEXCO 2019: Cookies, Trust, and Emerging Channels

  6 years ago News

  

  DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled to discuss the topics of the day. Consumer trust, restrictions in cookie-based tracking techniques, and [...]

• Teads Unveils Teads for Publishers

  6 years ago News

  

  Teads, The Global Media Platform, announced today the availability of Teads for Publishers (TFP) empowering publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad [...]

• News UK Partners with ADmantX

  6 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with News UK. The data provider will help News UK across The Sun, The Times & Sunday Times and talkSPORT websites to accurately [...]