Latest Stories

• Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; [...]

• UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Mobile Purchase Growth Rates Surge; Consumers Will Punish Businesses that Fail to Safeguard Data; and U.S. Tops Data-Protection Rankings. UK Mobile Purchase Growth [...]

• Growing Sustainably: Q&A with Gavin Stirrat, VP Europe, Partner Services, OpenX

  7 years ago News

  

  Following his appointment as VP Europe, partner services, at OpenX, ExchangeWire took the opportunity to ask Gavin Stirrat (pictured below) about OpenX's potential expansion plans, the quality and transparency issues in the programmatic industry, and the trends to be expected [...]

• How Blockchain Is Set to Drive Commerce

  7 years ago News

  

  While blockchain is not new, it’s a technology that’s starting to make waves in the retail space and is increasingly one retailers can’t ignore. In this piece for RetailTechNews, James Pruden (pictured below), studio director, Xigen, explains that, while blockchain made its [...]

• Smart Cities, Autonomous Vehicles, Artificial General Intelligence Robotics: Q&A with Steve Marsh, GeoSpock

  7 years ago News

  

  Developments in artificial intelligence (AI) are forming our future world, from advancements in robotics leading us to increasingly human-like AI bots, to an upsurge in focus on the creation of truly autonomous vehicles. However, the question of ethics remains. With [...]

• Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live; China Most Advanced Digital Luxury [...]

• Weekly Focus: Singapore Online Marketplaces Snag £106.82m in Funds

  7 years ago News

  

  This week, two of Singapore's online marketplaces, Carousell and Carro, have secured funds totalling USD$145m (£106.82m), while Alibaba says it has acquired South Asian e-commerce platform, Daraz. Classifieds site Carousell snagged USD$85m (£62.62m) in its Series C funding, which also saw [...]

• Personalisation: An Untapped Opportunity for APAC Marketers

  7 years ago News

  

  Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu's Asia-Pacific vice president and general manager, explains why [...]

• How to Win the On-the-Go Consumer with Data

  7 years ago News

  

  Today's tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece for RetailTechNews, Smriti Kataria, director for research and marketing, Near, explains how retailers and brands need [...]

• How to Clean Up Your Marketing Stack, Pre-GDPR

  7 years ago News

  

  In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management [...]